JupiterResearch Launches Social Marketing Service to Help Businesses Navigate Next Generation Advertising Tactics

August 29, 2006; 07:58 AM

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, today launched a new Social Marketing research service. Through best-practice analysis and consumer and executive surveys, JupiterResearch's Social Marketing research will provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools.

Social Marketing will be added to JupiterResearch's Marketing & Advertising suite of research products, which also includes Advertising & Branding, E-mail Marketing, Online Behavior & Demographics, Search Marketing, and SMB Marketing.

"Social media has grown exponentially in the past year," said Emily Riley, an Analyst at JupiterResearch. "This explosion has allowed advertisers to engage in an ever-changing dialogue with customers. In the near term, an increasing number of advertisers--over forty percent--are planning to use new online social marketing tactics such as viral, Weblog, and podcast advertising.

An example of this new research is Riley's recent report, "Viral Marketing: Budgeting Beyond Social Media." The report finds that nearly one in five marketers will use online viral marketing tactics in the next year, and over half of these marketers will be using these tactics for the first time. JupiterResearch advises viral advertisers to capitalize on consumers who see a viral ad and seek more trustworthy information via search engines and company websites.

"Social Marketing helps companies capitalize on the growing phenomenon of interactive social media," said David Schatsky, President of JupiterKagan. "Our research in this area will help companies gain unique insights into the effective use of next-generation tools."

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology visit: www.jupiterresearch.com/bin/item.pl/methodology or email [email protected] to request a detailed methodology statement. For additional information on this report or JupiterResearch's Social Marketing research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.