Forbes.com Implements the Eurekster Community Search Platform

August 23, 2006; 05:22 AM

Eurekster, Inc., a pioneer and leader in community-driven, social search and monetization for Web publishers, announced that Forbes.com, home page for the world's business leaders, has integrated Eurekster's SwickiPublisher community search platform onto its website, Forbes.com.

"Just as Forbes.com offers our readers the information they want and need most, Eurekster's easy-to-integrate SwickiPublisher will allow us to present our users with Web search that provides the same, highly targeted and relevant quality of business information," said Mike Smith, VP and General Manager of Forbes.com.

The Eurekster service powers a tab called "Web" on the Forbes.com home page and on the search results page that offers Web search results influenced by, and specialized for, Forbes users using Eurekster's Swicki technology. Forbes.com will continue to offer its extensive archive of Forbes.com news and information.

"Eurekster's community search platform empowers Forbes.com to leverage its highly targeted brand and vertical expertise while allowing the Forbes.com user base of 'C'-level executives to collaborate and conduct vertically-focused searches producing more accurate and actionable results for them in an efficient manner," said Steven Marder, CEO of Eurekster, Inc. "This leads to increased usage, improved user experience and brand loyalty which will facilitate the further growth of online advertising revenue for Forbes.com."

How Eurekster SwickiPublisher Works

Leveraging extensive intellectual property and years of product development, Eurekster SwickiPublisher provides contextual refinement of search queries originating from publisher websites, and improves the relevancy of results through continuous and automatic behavioral analysis of the search results that users click on and actually find useful. Users participate passively and anonymously, and are not required to provide a login or personal-preferences, tag bookmarks, invite their friends to participate, or perform any tasks other than use the publisher's site and search from it.

Eurekster SwickiPublisher makes all the connections and does all the work. It refines the search queries and re-ranks results drawn from general search indexes such as web, site, news, image and shopping to present information that meets the demonstrated interest of the user and other like-minded users of the publisher's website. In addition to providing tailored search results for specific queries, Eurekster SwickiPublisher provides a "What's Hot" BuzzCloud feature that automatically shares the most popular and recommended searches for a site's users.

About Eurekster, Inc.

Eurekster, Inc. (www.eurekster.com) is a leader in community search technologies that harness the knowledge and behavior of online communities to increase search relevance and value for site visitors, site publishers and advertisers. Eurekster SwickiBuilder and Eurekster SwickiPublisher leverage the company's patented technology and patent-pending processes that link search algorithms to social networks and communities of interest. Eurekster SwickiBuilder gives small or individual site publishers the ability to create their own search engines, while Eurekster SwickiPublisher is an enterprise-level platform for delivering a highly customized, branded search feature on large websites. Eurekster, Inc. is privately held and headquartered in San Francisco, California.