imX Solutions Launches Virtual Gift Card Solution; Internet Retailers Can Now Offer Secure e-Certificate Directly to Customers through the V-Gift Card

August 22, 2006; 02:51 AM
As an Internet retailer, finding new ways to create strong two-way and robust relationships with your customers is key. With the new virtual gift card, the V-Gift Card from imX Solutions, retailers now have a highly secure and more targeted way to email gift certificates and provide customized offers to their customers.

Currently, most retailers email a standard text certificate via a link in an email, which oftentimes gets picked up as spam and is deleted from their inbox. Also, there is no security if a different customer uses the code and no opportunity to provide targeted offers to the customer.

The V-Gift Card solves all that with an e-certificate system that has all the security of imX Solutions' products including encryption and customer identification. Here's how it works:

-- The V-Gift Card customer receives an email notifying them that a V-Gift Card is waiting.

-- The customer must confirm their identity before receiving the V-Gift Card.

-- The customer then downloads V-Gift Card software that utilizes secure transaction technology combined with an interactive marketing message. For instance, the retailer can feature specific sale items. The technology even allows the retailer to update marketing message while the customer shops if desired.

-- The V-Gift Card software confirms the identity of the customer and allows for a safe and secure shopping experience.

"The V-Gift card was created because of feedback we heard from retailers. Retailers wanted more information about what customers are doing while online and the ability to give them more relevant offers that will encourage them to buy more as well as limit shopping cart abandonment," said Lori Moher, vice president of product management -- Gift Card Division -- for imX Solutions. "The V-Gift Card can communicate with shoppers' buying behaviors while on line and is a more cost-effective solution for retailers. Retailers are charged a per transaction fee so they only pay when a shopper is utilizing the V-Gift Card."

"The V-Gift Card offers both retailers and shoppers exactly what they want," said David Mitchell, EVP global sales and marketing, imX Solutions. "Shoppers want ease of use and a good deal combined with a safe and secure shopping experience; they also enjoy entertainment while shopping. Online retailers want to acquire a continuous stream of new customers, to increase consumer shopping frequency and dollars spent all while keeping customers loyal. The V-Gift Card is the perfect platform for meeting and indeed exceeding ever increasing consumer expectations."

The V-Gift Card is available now from imX Solutions. To learn more, contact [email protected].

About imX Solutions, Inc.

Founded in September 2003, imX Solutions Inc. -- an acronym for Internet money exchange -- delivers breakthrough technology to facilitate secure monetary or data access transactions over the Internet. imX created the world's first digital gift card that uses a patented process to drive customers directly to client web stores via an interactive marketing message. The card features retail product images users can click to make a purchase, "click-to-shop." For more information, visit http://imX-solutions.com or call 877-466-2120.