ServerSideDesign Offers Three Tips on Starting a Successful Pay Per Click Advertising Campaign

August 9, 2006; 02:26 AM
ServerSideDesign – The Web Managers (http://www.serversidedesign.com), a leading website promotion company based out of Houston, TX, helps clients to achieve true pay per click campaign success through niche keyword implementation.

Many companies will not do the research it takes to drive a truly successful PPC (pay per click) campaign and the few whom actually do the research may not know the secret to obtaining a cost effective and profitable PPC campaign.

Here are a few tips on how to ensure a successful pay per click advertising campaign:

Stop guessing at what keywords to use because there are hundreds of keywords that could be skipped over. Preparation for pay per click advertising should be treated as seriously as it would be for search engine optimization. This involves doing an in-depth keyword analysis using software tools such as WordTracker, Yahoo Keyword Selector Tool, Web Positon Gold and many others. These software tools are invaluable to PPC keyword analysis and generation and they will generate a list of the most popular and searched for keywords on most of the major search engines.

In order to save money on cost per clicks, then a competitive analysis should be generated with the keyword list. This is a great way to narrow down an extensive keywords list to niche, money making keywords! Here's an example of what’s involved: Type in the keyword "website promotion" into Google and hit search. Now look on the right hand side and Google shows something like "Results 1 - 10 of about 228,000,000 for website promotion". The 228,000,000 is the number of web pages that are relevant to the keyword "website promotion". This is a bad sign, because the higher the competition number, usually means the higher the cost per click (CPC). Next, begin to narrow things down and find a more targeted "niche" keyword by typing in the keyword "web site traffic promotion" and see what happens. Google displays "Results 1 - 10 of about 69,400,000 for web site traffic promotion". It's still high, but much less than before and once the pay per click campaign is launched, the cost per click will be much lower.

A good PPC management company will allow clients to add up to 100 keywords per ad or more. That may sound like allot, but here's the secret; allot of niche keywords (instead of a few general keywords) add up to allot of profit and clicks for the client!

In order to begin implementing a niche keyword ppc ad, start by associating 50-100 niche keywords to the ad and set them to "exact matching" (Google Adwords has these matching options). It is important that the keywords are set to exact or phrase matching or else the niche keyword phrases will no longer be niche. Using a strong niche keyword list with the above tips, will result in lower cost per click and a greater amount of conversions. Exact matching and niche keywords can be slower to get instant results, impressions and click-throughs but the power is in the numbers. An ad containing 50-100 niche keywords will generate as many click-throughs as broad matching keywords or non-niche, generic keywords and it will save a ton of money! What does this mean for a company in need of PPC services? It means that the amount of conversions will increase and ROI (return on investment) will get better! Isn't that the ultimate goal; save money, get more conversions and maximize the ROI?

ServerSideDesign™ is a Houston Web Design Company that specializes in web site promotion, website advertising and search marketing. ServerSideDesign™ also designs, hosts and manages websites and web applications for companies across the globe. http://www.seversidedesign.com/payper.php

Article written by Roger Janik (CEO/Founder of ServerSideDesign.com)