DIY Dashboard Gets Facelift, Adds New Features; KDPaine & Partners Announces DIY Dashboard 2.0

August 7, 2006; 06:46 AM
KDPaine & Partners, the New Hampshire-based PR measurement company (http://www.measuresofsuccess.com/?source=kdp2unoptanchortext), announced the availability of version 2.0 of its popular DIY Dashboard software. The new version includes a redesigned landing page, a revamped data entry module that makes it easier to enter data into the custom templates, and the ability to instantly generate a "clip book" of all the articles.

"We've listened to our customers over the past year and a half and taken advantage of new technology to make substantial improvements to the product," said KDPaine & Partners' CEO, Katie Delahaye Paine. "We've changed the landing page so you can now see your results right away, and access your individual charts or dashboards. You can also instantly create a traditional 'clip book' of the articles."

Other new features include the ability to assign consistent colors to companies throughout the analysis and the ability to more quickly enter multiple versions of the same story in order to more efficiently analyze the effectiveness of a single communication effort.

The DIY Dashboard is a web-based application that enables communications professionals to quickly and easily generate charts, graphs or entire dashboards. It combines software with professional consulting to enable PR professionals to produce their own evaluation reports in order to make more informed strategic decisions.

"What sets the DIY Dashboard apart is that it is fully customized around an organization's needs. We pre-program it with the organization's brands, products, competitors, messages and spokespeople. We also custom design the charts and dashboard to the client's specifications," said Paine.

Advanced versions of DIY Dashboard 2.0 offer the ability to integrate data from internal communications, web server statistics, sales lead programs and survey research. Additionally, if a client outgrows the Do-It-Yourself version, KDPaine & Partners also offers custom coding and analysis to relieve the burden of data entry.

Pricing for the DIY Dashboard starts at $300 per month. The upgrade is free to existing users.

KDPaine & Partners is a Durham, New Hampshire-based consultancy that provides measurement services and counseling to organizations worldwide. Additionally it publishes KDPaine's Measurement Blog http://kdpaine.blogs.com/?source=kdp2unopt and The Measurement Standard.