July 26, 2006; 03:46 AM You have a website, it looks great and does what you want it to, but
what next and how do you get new business with it via internet
marketing or seo?
With thousands of websites in your market or
industry you cannot afford to let your website or business get left
behind and you can not rely on a website without a serious Online
Marketing, SEO or SEM campaign to back it up.
Search Engine Optimisation (SEO) and Internet Marketing is what is
required to gain traffic and sales from the most powerful medium ever,
the Internet. With Google, Yahoo and MSN controlling around 80% of the
internet’s search results, the potential for your product, service or
site is massive. Most companies and organisations overlook this
necessary method of marketing, but there are ways to rapidly grow your
site and it’s traffic at relatively low prices compared to traditional
print advertising by using seo and sem.
Unless you are a corporate, blue chip company or have vast budgets, you
cannot simply setup a PPC (Pay Per Click) account with Google or
Overture/Yahoo and simply sit back and receive traffic. You will get
traffic but you have to be smarter than this due to competitiveness and
click fraud. Keywords have to be researched and targeted thoroughly
before you even begin to start your campaign. Once you have achieved
the correct keywords for your target market you can start to plan your
online campaign using seo and sem techniques and this will greatly
depend on your budget.
It is frightening, but most clients of web design companies do not even
seriously consider that they will need to spend as much if not more on
their SEO, SEM (Search Engine Marketing) or Internet Marketing as they
do on their actual site and this is where it all goes horribly wrong.
It doesn’t seem to matter how often clients are warned about their
marketing, they just do not seem to listen and when their great site is
launched, they always come back and ask why they are not getting more
sales, despite advice and recommendations.
More than 70% of internet users prefer to use the natural "organic"
results of a search engine and by using an SEO Consultant you can gain
significant traffic over a long-term period and achieve sales and
enquiries at a much lower cost than PPC over a longer period. Search
Engine Optimisation and Internet Marketing
Without having to break your budgets, if you plan from the start, you
can balance a great site with a great search engine marketing campaign
and save lots of unnecessary wasted time and money.
www.utopiawebdesign.co.uk
|
|