Free Broadband Internet for Customers of British TV Network Sky

July 20, 2006; 02:48 AM

British Sky Broadcasting Group Plc launched its new broadband internet access service, Sky Broadband, promising wireless access for all, full McAfee security, and hassle-free installatio for Sky TV customers.

Sky offers three different broadband products, Sky Broadband Base, Mid and Max. The products range from a free service offering download speeds of up to 2Mb to an awesome connection of up to 16Mb for just £10 a month. All three products are available to any Sky digital customer covered by Sky’s broadband network.

Sky’s network already covers 28% of households in London, Birmingham Manchester Edinburgh and Glasgow. The network expected to pass more homes than the entire cable industry by early next year, reaching 70% of all UK households by the end of 2007.

Sky Broadband Base is free to Sky digital customers covered by the Sky Broadband network. With downloads speeds of up to 2Mb and 2GB monthly usage, Base suits people who use the internet mainly to surf and email. Sky Broadband Mid costs only £5 a month, and offers download speeds of to up 8Mb and 40GB of usage. Mid is well suited for downloading, uploading, and sending photos. Sky Broadband Max costs only £10 a month and has enormous download speeds of up to 16Mb, unlimited downloads and free professional home installation. This top product is ideally suited to those frequently downloading video content such as movies or TV dramas or to online gaming enthusiasts who want ultimate online power at an amazing price.

Sky Broadband products come with a free wireless router, the Sky Broadband Box, enabling different household members to simultaneously connect to the internet from a computer in any room in their home. For peace of mind, PC users can also get a year’s free subscription to the UK’s most popular household security product, McAfee Internet Security Suite.

Sky will invest around £400m at the operating profit level over the next three years to develop its broadband business. The launch is being backed by a multi-million pound advertising and marketing campaign featuring the strapline ‘uploads, downloads, save loads’. Launching today, the campaign includes TV, print, online and radio ads as well as special building wraps.