Yamagata Creates Localized Web Sites for Fidelity National Title Group

June 6, 2006; 02:18 AM
YAMAGATA America Inc.announced the completion of three new Web sites that enable Fidelity National Title Group's American customers to easily access information in their native languages. In addition to English, YAMAGATA created fully functional Web sites in traditional Chinese, Spanish and Vietnamese.

"English is a second language for many of our customers," said John Berry, Fidelity manager of corporate Internet solutions. "These Web sites allow them to access often complicated information in the language most comfortable to them. The content seamlessly blends the subtle nuances of their native tongues with technical real estate, title and escrow information."

"We used linguistic experts that are ideally suited to translate content for Fidelity's customers," said Lisa Mashino, YAMAGATA America project manager. "In addition to living in the United States and having complete mastery of English and the target languages, they all have significant experience with real estate and title insurance terms."

Rather than simple HTML, most of Fidelity's 300-plus Web files exist as .NET database applications. In these files, the programming code is interspersed with the copy. YAMAGATA solved this problem by carefully extracting all of the text before performing any translation. The new Web sites are located at http://spanish.chicagotitle.com, http://chinese.chicagotitle.com and http://vietnamese.chicagotitle.com.

YAMAGATA offers full localization services and translation in more than 40 different languages. This level of global savvy is critical for U.S. companies with engineering, sales and marketing facilities located around the world. It also lets them effectively communicate with customers in the United States and abroad. "We let companies think globally and act locally," said Shiro Fujimoto, YAMAGATA America president.

About YAMAGATA AMERICA

YAMAGATA America Inc. is the North American business arm of YAMAGATA Corp., a global company based in Yokohama, Japan. With full publishing and printing services in Japan, China, Southeast Asia, Europe and the United States, YAMAGATA America can print, warehouse and deliver documents to any location around the world. Services include complete print-on-demand and logistics support for developing manuals, user guides, brochures and Web sites. YAMAGATA America headquarters is located at 9449 Balboa Ave., Suite 101, San Diego, CA 92123. For more information, please call 858-751-1010 or visit the Web site at www.yamagataamerica.com.

About Fidelity National Title Group

Fidelity National Title Group (NYSE:FNT) is the nation's largest title insurance company. The company's title insurance underwriters - Fidelity National Title, Chicago Title, Ticor Title, Security Union Title and Alamo Title - issue approximately 31 percent of all title insurance policies in the United States. Through its direct operations and agencies, the company provides title insurance in 49 states, the District of Columbia, Guam, Mexico, Puerto Rico, the U.S. Virgin Islands and Canada. More information about Fidelity National Title Group can be found at www.fntg.com.