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WebSideStory Launches Search 4.0 -- First To Automatically Integrate Site Search and Web Site Behavioral DataMay 29, 2006; 05:55 AM WebSideStory, Inc. (Nasdaq: WSSI), a leading provider of on-demand digital marketing and customer analysis applications, announced the launch of WebSideStory Search 4.0, the first site search solution to automatically integrate site search and web site behavioral data. This patent-pending technology, called Active Ranking, enables marketers to optimize the ranking of their search results based on any number of important visitor metrics, such as conversion rate, entry pages, most requested pages and visits, and dramatically improve their online business objectives, including increasing conversions and delivering the most relevant content. WebSideStory Search 4.0 integrates with WebSideStory’s HBX Analytics solution via the company’s Stream Reporting API (application programming interface). WebSideStory Search 4.0 offers a number of other important capabilities and innovations, including guided site navigation, a 10-fold increase in search capacity, and automated SEO sitemap and shopping engine feeds, enabling marketers to maximize the acquisition, retention and conversion of online customers. Combined with its on-demand delivery model, which provides faster speed to market than traditional installed software, WebSideStory Search 4.0 provides the most strategic business value of any site search solution on the market today. “Based on early results, WebSideStory’s new search product has already increased our sales due to site search by at least 25 percent,” said Lillian Posner, Director of E-Commerce for Brooks Brothers, one of the country’s oldest clothing retailers with more than 160 locations nationwide. “The automation and integration WebSideStory has achieved between its products significantly improves the effectiveness of our web site.” The new capabilities with Search 4.0 include:
“Driving site search relevancy based on a full set of web analytics data is an important innovation in the market,” said Susan Aldrich, senior vice president for Boston-based Patricia Seybold Group, a leading analyst firm specializing in the customer experience. “Combine that with its on-demand model and other new capabilities, and WebSideStory Search 4.0 has set itself apart as a top choice for enterprise site search.” “In addition to its many other benefits, the on-demand model enables us to innovate much faster than our competitors and easily provide connections with external services, such as shopping search engines, sitemaps and other applications like HBX analytics,” said Steve Kusmer, senior vice president and general manager of WebSideStory’s Search & Content Solutions division. “We are pleased to deliver this next generation of site search to our many customers and look forward to helping them be even more successful online.” For more information about Search 4.0, please visit www.websidestory.com For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
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