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Verizon Launches New Web Application Services


May 24, 2006; 05:48 AM

    Verizon Business announced that it has launched an innovative suite of services that help companies enhance the performance of the applications on their Web sites, making them easier to access and use.

    The new offerings, Application Acceleration Services, provide
large-business and government customers with accelerated delivery of a
broad range of enterprise and e-commerce software applications, such as
e-mail and online shopping carts. As a result, the managed offerings can
help businesses enhance worker productivity and increase customer
satisfaction through a more satisfying Web experience.

    The services can also accommodate additional application traffic
without increasing bandwidth or data center resources. In addition, they
offer plug-and-play simplicity, require no changes to the customer's
application or infrastructure, and are backed by service-level guarantees.

    "As more companies move their business operations to the Web, Verizon
Business is helping them transform their business processes through
higher-value IT services," said Nancy Gofus, vice president of product
management for Verizon Business. "With our Application Acceleration
Services, we are further enabling companies to realize the cost and
business efficiencies of serving content over the Web by helping them to
easily achieve LAN-like performance of their Internet applications."

    According to Forrester research, the No. 1 issue in managing corporate
IT infrastructure is "consistent end-to-end application and service
performance guarantees."

    Verizon Business' new services are ideal for a host of Internet
protocol (IP) applications, including customer service and support portals,
supply chain, consumer and business-to-business commerce, as well as
personalized marketing and customer loyalty sites. The services are
immediately available to U.S. based multinational companies serving
end-users in North America, South America, Australia/Asia, China and
Europe.


    The Application Acceleration Suite

    Businesses can select from a suite of services, including Application
Acceleration for manageability, Application Continuity for control over a
multi-data center environment, and Application Acceleration Portal for
measurement and control of the performance of applications. At the heart of
the service is Application Acceleration, which is a stand-alone offering;
the Application Continuity and Acceleration Portal offerings are add-on
services.

    Application Acceleration allows businesses to better manage the
delivery of dynamic Web applications. Providing an attractive total cost of
ownership for customers, this service enables Verizon Business customers to
outsource the management of their applications to help ensure consistent
end-to-end application and service performance.

    Application Continuity helps ensure business continuity and the
effective use of a customer's infrastructure. Designed for organizations
with multiple data centers, this option provides redundancy for
applications, automatically ensuring continuous performance and consistent
delivery of service in the event of server failure or overload. Customers
assign rules for performance and availability to enable the automatic shift
of traffic between a customer's data centers based on business policies and
priorities.

    The Application Acceleration Portal enables businesses to manage,
measure, plan and troubleshoot critical applications and business processes
deployed on the Internet. As a result, businesses can easily identify
performance problems, helping to avoid expensive productivity and customer
losses.


    Netli Powers the Application Acceleration Suite

    Verizon Business has teamed with Netli(R), one of the fastest-growing
global service providers for accelerating applications and content over the
Internet, to deliver its Application Acceleration Services. The Netli
Application Acceleration Engine is embedded into Verizon Business' global
IP network. This enables Verizon Business to take advantage of Netli's
global intelligent network and specialized protocols -- designed to help
amplify the strengths of the Internet and reduce its weaknesses -- to
transform the global Internet into a high-performance platform for
critical-business applications.

    Application Acceleration Services join Verizon Business' extensive
portfolio of IT solutions, including Data Center Colocation, Data Center
Outsourcing, Remote Backup and Restore, Hosted Messaging, IT Service Desk,
IP Application Hosting and Remote IP Application Management.

    Verizon Business, a unit of Verizon Communications (NYSE: VZ), is a
leading provider of advanced communications and information technology (IT)
solutions to large business and government customers worldwide. Combining
unsurpassed global network reach with advanced technology and professional
service capabilities, Verizon Business delivers innovative and seamless
business solutions to customers around the world. For more information,
visit http://www.verizonbusiness.com.

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