NewRoads Announces New eCommerce Services to Provide Clients with an End to End Direct Commerce Solution

May 19, 2006; 06:20 AM

NewRoads announced a further expansion of its offering through the addition of eCommerce applications and services to its market leading fulfillment and customer care services. The new eCommerce suite will include best-in-class application front ends, hosting services, web store front design, imaging, and marketing services. NewRoads will be making a series of related announcements in the coming weeks including key partnerships and new client relationships.

NewRoads has combined its strong direct commerce capabilities with proven industry leading application development and software partners to deliver this new, fully integrated eCommerce service offering. Unlike any other solution available today, NewRoads provides a single source, comprehensive eCommerce solution which incorporates the best of breed services and software offerings of established, industry leaders. As a value added integrator, NewRoads is able to provide alternative platforms based upon clients' volumes, market segments, levels of personalization desired, and other needs. These platforms are fully integrated with NewRoads existing customer care and fulfillment systems, thereby providing clients a robust end to end solution for their entire eChannel.

NewRoads' solution was developed recognizing the challenges online merchants face managing internal infrastructure or multiple vendor relationships, while attempting to effectively market and merchandise their online stores. Fully integrated and comprised of best of breed software and services, NewRoads' eCommerce suite eliminates the distraction and cost of multiple vendor searches, internal infrastructure, time intensive integrations and ongoing maintenance of vendor relationships by delivering a single source, cost effective solution with increased speed to market.

"Merchants today are looking for viable options when it comes to a fully outsourced eChannel solution," said Hank Reeves, NewRoads CEO. "Until now, selecting a comprehensive solution meant very limited choices and the inevitable reliance on proprietary technology. Combining best-in-class eCommerce solutions with our established, market-leading direct fulfillment and customer care services in a fully integrated end to end offering creates a solution that is unmatched in the industry today."

Beyond providing the eCommerce platform, NewRoads offers industry leading consumer-facing and administrative functionality. NewRoads' personalization and segmentation technology can be utilized to present products and promotions, in either a fixed or dynamic format, in which the consumer is most likely to respond, ultimately resulting in higher conversion rates. Full email campaign capabilities and advanced functionality such as a/b testing are available to merchants through easy to use administrative tools.

"Retailing, especially via the web, has become a real time business. Recent advancements such as personalization, segmentation, and real time feedback on promotional activity are negated if the retailer must rely on the service provider to affect change to the online catalog," added Reeves. "Our solutions were chosen with two critical considerations in mind: providing consumers with a highly personalized shopping experience, resulting in higher customer satisfaction and increased conversions, and allowing merchants to control the online catalog and associated marketing activities through easy to use administrative tools without programming intervention."

From the choice of partners for the eCommerce application, to the ability to provide design and marketing services, to NewRoads' world class fulfillment and customer support, NewRoads' end to end solution was created to offer merchants the ultimate in functionality and flexibility so that they may focus their efforts on what they do best: understanding their consumer and merchandising and marketing appropriately, without the unnecessary worries about execution in order fulfillment and customer support.

As part of this expansion, NewRoads is also announcing the appointment of Matt Carroll to the position of SVP, Commerce Services. Matt has been with NewRoads since August of 2005 as VP, Sales and Business Development. "Matt's experience, deep industry and domain eCommerce expertise, and knowledge of NewRoads existing systems and capabilities made him the obvious choice to lead our new team," said Reeves. "He is an acknowledged subject matter expert and 'walks the walk' when it comes to knowing what major merchants need, having built multiple store fronts and executed successful campaigns for major retailers in his prior experience. Matt is bringing together a team of outstanding individuals with the perfect blend of expertise to bring our eCommerce services to market."

About NewRoads

NewRoads is a market-leading direct-to-customer channel provider, accelerating companies' growth through a fully integrated range of outsourced eCommerce, customer care, fulfillment, logistics, and IT services. NewRoads has a proven track record serving some of the world's best known brands such as American Eagle Outfitters, Godiva, Restoration Hardware and many others. The company combines operating scale, functional expertise, and Lean Six Sigma process excellence to deliver its clients and their consumers a better brand experience while eliminating unnecessary cost. NewRoads has an unparalleled commitment to customer service and focus on brand protection that translates into guaranteed results. For more information, visit www.newroads.com.