Whirlpool, BEA Systems, Keane Inc. to Speak at Corporate Podcasting Summit, June 20-21 2006

May 16, 2006; 01:54 AM
The Executive Creative Director, Johnson & Johnson brands, R/GA is the latest speaker to be added to the roll-call of high level participants at the Corporate Podcasting Summit, San Francisco, 20-21 June 2006, an in-depth, two-day business conference.

The Corporate Podcasting Summit presents the Podcasting 101 to companies considering launching their own Podcasts, and shares the experience and ideas of those who are already there.

Mat Zucker, Executive Creative Director, Johnson & Johnson brands is joined by leading enterprise podcasters including Whirlpool, Disneyland Resorts, BEA Systems, and Keane Inc. The summit also confirms expert speakers from PodTech.net, Forrester Research, Podcast411 and more.

Mat's presentation talks about how you can develop and produce branded and proprietary content, test brand messaging, and tap real user feedback to influence production. He'll also highlight 10 lessons for brands learned in the emerging podcast medium.

This exclusive summit at the Sofitel San Francisco Bay:

-- Gives an introduction to adding the podcast to your marketing mix, and maximizing the message it delivers

-- Gets to grips with the licensing, copyright and legal issues to be aware of when entering the podcasting space

-- Outlines best practices for using the podcast as a tool to communicate with employees and partners in geographically dispersed locations

-- Outlines how you get buy in from management and executive support for your podcasting initiative

-- Looks at how emerging media can help you target an audience no longer bound by the constraints of traditional channels

The $400 Early Bird discount ends June 2, 2006. Register now to avoid a sell-out.

View the summit agenda at www.podcast-summit.com/agenda.