RetroDuck.com has launched a new website which offers customers the ability to design their own t-shirts over the Internet. RetroDuck.com is the first print shop in Michigan to launch this kind of service. The software is free to use, and available online
WebKnowHow Wednesday, December 20, 2006; 02:57 AM
The Internet has brought change to the way many businesses offer their
goods and services to customers. One East Lansing, Michigan print shop
is betting large on an Internet-based sales and design tool that could
be the future of the printing industry.
RetroDuck.com has been selling t-shirts online, and from a small retail
store across from Michigan State University since 2003. Last month the
company launched a new website, OwnShirts.com, which offers customers
the ability to design their own t-shirts over the Internet.
RetroDuck.com is the first print shop in Michigan to launch this kind
of service.
"It gives the customer total creative control, and they can design at
home, school, work, or anywhere Internet access is available," said
Sean Maday, company founder.
The new web based design software was launched on Thanksgiving Day, and
has received a warm response from the company's existing customer base.
"It is really neat to see customers drafting their own t-shirt design
using all of the clip art and text fonts that we have available. In the
past, we have offered the same creative resources, but had no good way
to demonstrate them to potential customers. Now, customers can change
colors and arrange artwork and text however they wish."
Once a customer completes a design, the software interprets the images,
and sends them in a print ready format to RetroDuck's production staff.
Participants in an ongoing focus group have commented on the
versatility of the software, and felt limited only by their design
skills.
"Some people are not confident in their personal design abilities. Even
so, those customers can use the software to give us a rough idea of
what they are looking for, and then we can connect them with one of our
professional designers."
RetroDuck.com's web based design software is free to use, and available online at www.OwnShirts.com.
About RetroDuck.com
RetroDuck.com is a Michigan based company that sells t-shirts over the
Internet and locally in downtown East Lansing, across the street from
Michigan State University. For more information about RetroDuck, please
visit their website: www.RetroDuck.com
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