Traffic.com Launches TrafficPro TrafficML Service and Sets New Industry Standard for Confidence, Accuracy and Reliability

WebKnowHow
Tuesday, December 19, 2006; 03:50 AM

Traffic.com, Inc. (NASDAQ: TRFC), the leading provider of personalized traffic information for drivers coast-to-coast, today announced the availability of the TrafficPro™ TrafficML Service, the industry’s first comprehensive traffic solution that combines historical, and real-time data from a full complement of data sources to provide broad, accurate and quantified, current and forecasted drive time coverage. This breakthrough technology utilizes data obtained from GPS-based probe, the Traffic.com sensor network and government sensor data, and proprietary traffic incident and localized event data.

This new service generates drive times across the entire traffic-encoded road network of Traffic.com’s digital mapping partner, NAVTEQ, spanning over 90,000 road miles, calculating in unprecedented granularity, a unique ‘Confidence Factor’ for each drive time measurement.

TrafficPro TrafficML is an advanced XML data feed that leverages the Traffic.com Traffic Information Management System (TIMS) for data processing and multi-platform services dissemination. With this release, the TIMS processing capabilities incorporate a breakthrough Hierarchical Travel Time Model (HTTM) and Predictive Engine. HTTM uses proprietary algorithms to calculate travel times from the most diverse and accurate collection of historical, real-time and forecast traffic data sources including:

• GPS-based probe, anonymous cellular probe, and toll-tag data
• Proprietary and government sensor information
• Proprietary incident and event data collected by hundreds of locally-based Traffic.com nationwide operations personnel
• The Traffic.com Predictive Engine

The Traffic.com Predictive Engine applies statistical pattern-matching algorithms to current real-time conditions and historical travel models to estimate future speeds and drive times. Based upon the characteristics of each data sample used to calculate drive times, a ‘Confidence Factor’ is derived providing a percentage level of accuracy for each travel time value. With this sophisticated model, application developers will benefit from unparalleled control of end-user content in consideration of extended geographic coverage.

Coupled with Traffic.com’s proven reliable and scalable content delivery systems, TrafficPro TrafficML will enable a new range of advanced services in the navigation and location based services marketplace. By integrating with the NAVTEQ traffic-encoded road network, Traffic.com provides enhanced capabilities for optimal routing and route-arounds based on past, current and future roadway conditions. Applications can now deliver the most reliable traffic information to drivers with dynamic congestion-related changes to route directions while on the road.

“Our TrafficPro TrafficML solution responds to the increasing need for our customers to expand geographically with increasingly detailed roadway network coverage for their service offerings and fine tune their applications for accuracy and reliability,” said Christopher Rothey, chief operating officer, Traffic.com, Inc. “Not all traffic data is the same; the dynamic nature, extreme diversity and sheer volume of traffic information introduced by expanded coverage requires heightened, continuous diligence and expertise, and Traffic.com offers the only solution that serves as the ultimate in coverage with quality assurance.”

“Never before, have traffic providers delivered the ability to access a percentage of accuracy associated with drive time calculations,” said Brian Smyth, senior vice president of software development, Traffic.com, Inc. “With the Traffic.com Confidence Factors, Web, mobile, in-vehicle, and personal navigation application integrators will have the unique ability to control the level of detail, quality and coverage that allows them to finely-tune their end users’ experience.”

The TrafficPro TrafficML Service is available today. Requests for consultative sales assistance and evaluations can be sent to [email protected].

About Traffic.com, Inc.

Traffic.com® is the leading provider of personalized traffic information for drivers coast to coast. Through the industry’s most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 83 U.S. markets. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com’s ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, powerful branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's business partners include AOL, Comcast, Garmin International Inc., Microsoft, NAVTEQ, The Weather Channel®, and XM Satellite Radio.