SEMPO Webinar Uncovers the Secrets to Securing a Job in Search Engine Marketing

WebKnowHow
Wednesday, November 22, 2006; 05:15 AM

To help interested individuals break into the budding search engine marketing (SEM) industry, the Search Engine Marketing Professional Organization (SEMPO) is hosting a free Webinar entitled "Starting a Career in Search Marketing." This special Web-based seminar will be held on Thursday, November 30, 2006 at 12 P.M. ET on www.sempo.org. Participants can secure reservations prior to the event by registering at www.sempo.org/learning_center/webinars/.

The session will provide participants with information on the history of SEM, the skills needed to succeed, and the resources that can help them secure jobs in this exciting marketing field.

SEM is one of the fastest growing sectors in online advertising. Businesses around the world recognize that search engine optimization (SEO) and pay-per-click marketing (PPC) help them succeed online, and they are constantly on the lookout for dedicated, knowledgeable marketing leaders who can improve their search engine rankings.

The Webinar will be led by Dana Todd, co-founder of SiteLab International Inc., a Top 100 interactive agency, and leader of its online marketing team. With an extensive background in SEO and PPC marketing, Ms. Todd will offer participants valuable hints on how to use their own career experiences to thrive in SEM.

"Starting a Career in Search Marketing" is just one in SEMPO's series of educational webinars available through its Web site. In the upcoming months, SEMPO will touch on a variety of additional SEM topics including SEO and legal issues, pay-per-click tactics and other important online advertising issues. A list of upcoming Web-based seminars and information on registering is available at www.sempo.org/learning_center/webinars/.

SEMPO, the Search Engine Marketing Professional Organization, is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.