Innovative Structured Blogging for Real Estate Unveiled

WebKnowHow
Friday, November 10, 2006; 07:26 AM

Real Estate Blogsites and MyST Technology Partners, Inc. announced and demonstrated an advanced capability in MyST Blogsite that combines blog stories and detailed information about real estate properties for sale. Combining the two capabilities further increases the discoverability of real estate listings by the Realtor's target prospect with search engines such as Google or Yahoo.

With this new feature, blog content is easily enhanced with property specific details such as address, price, and number of bedrooms in a structured format that is more accurately seen and indexed by search engines and in turn more easily discovered by prospects.

"Blogging about properties and communities is an excellent way to enhance online visibility for agents as well as the seller's property, however, the addition of structured information catapults visibility," remarked John Helmering, founder and CEO of Real Estate Blogsites. "With this new feature, real estate agents and brokers will be able to share their information more readily with Google Base which provides extended discoverability for properties in Google Real Estate."

Structured blogging for real estate opens the door for future integration capabilities that embrace emerging real estate portals such as Trulia, Zillow, and Google Real Estate to name just a few of the integrations possible. With the flex architecture of the MyST Blogsite platform all of the integrations are easily achieved as part of the syndication features already included in the base product.

Advertorial blogsites for business use have grown in popularity because they provide additional ways to communicate with consumers and deepen relationships with customers and prospects. Bill French, co-founder of MyST Technology Partners and creator of MyST Blogsite, observed, "Business blogsites provide ways to extend your brand and participate in the blogosphere, a place where your avid customers and best prospects are conversing. Combining structured information with this proven method for increasing online visibility, raises the ceiling of visibility.

Real estate blogging will experience a new dimension of publishing ease and integration with other Web services that can leverage details about properties for sale." Early tests suggest that the discoverability for structured blog content in concert with traditional blog posts is much higher than either in isolation. MyST will continue to validate these early tests during Q4 2006.

Real Estate Blogsites will be demonstrating the new structured blogging capabilities at the National Association of Realtors 2006 REALTORS Conference & Expo in New Orleans, Louisiana November 9th through 12th at booth #2060. MyST Technology Partners will make structured blogging support for real estate available through December, 2006 exclusively through Real Estate Blogsites. General availability of structured blogging support is anticipated in the first quarter of 2007.