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MySpace to Use Filtering for Unauthorized Copyrighted Music Content
WebKnowHow
MySpace.com announced it has licensed technology from Gracenote, a leader in global digital entertainment technology, that will allow MySpace to block unauthorized copyrighted music audio recordings from being posted on its site. Utilizing Gracenote’s MusicID audio fingerprinting technology and Global Media Database, MySpace will review all music audio recordings uploaded by community members to their profiles. The technology enables MySpace to identify copyrighted music audio recordings in the Global Media Database for designated rights holders, allowing MySpace to block the uploading of such works. “MySpace is staunchly committed to protecting artists’ rights – whether those artists are on major labels or are independent acts,” said Chris DeWolfe, CEO and co-founder of MySpace. “This is another important step we’re taking to ensure artists control the content they create.” The use of Gracenote’s technology will allow MySpace to more effectively implement its long-standing user policy against uploading copyrighted material. Consistent with MySpace's current policy, individuals who repeatedly attempt to upload unauthorized music will have their accounts permanently deleted. Gracenote’s technology is broadly used in the digital media industry and has several applications, including content filtering, broadcast monitoring, mobile music recognition, music file recognition and rights clearance. “Gracenote works closely with the content community and recognizes the importance of managing copyrighted content,” said Craig Palmer, CEO, Gracenote. “We are pleased that because of the versatility of our technology, we are able to help MySpace in their efforts to enforce their existing policies to protect and support their community.” |
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