ZapCreator Enables Self-Build Micro-Sites for Marketeers

WebKnowHow
Friday, October 27, 2006; 03:37 AM

Relationship Technology provider Zaptext  announced an integrated service , ZapCreator, which gives marketing staff the ability to leverage their campaigns using self-build micro web-sites.

Marketing staff can create a Micro-Site within a matter of hours, for product launches , customer acquisition programmes or event promotions, without the need for external IT involvement.

Mark Hardman (CEO) says "ZapCreator uses content management techniques so you can produce a compelling, professional web site , with built in CRM capability, without any web design skills. Results are highly flexible, and 100% compliant with your corporate site"

All content is multi-lingual making it feasible to run a truly global campaign from your browser.

Clients are enthusiastic about the CRM capability, Hardman says: "The resultant micro-site contains a configurable contact registration page which links directly to web-CRM functionality which we provide. When your prospect registers, they get personalised, branded confirmation, via email or mobile, meanwhile you can track registrations via a real-time dashboard"

The web-CRM module allows staff to automate the relationship building aspects of their campaign using personalised e-mail and SMS, and other contact management features such as call-back reminders, dialogue notes, and status tracking.

Hardman is excited about the possibilities for marketeers, who often get frustrated with traditional campaign web sites, saying "We host everything. If the marketeer has a browser, then they manage their entire campaign environment using ZapCreator"