WebKnowHow Monday, October 2, 2006; 03:08 AM
The MyAdTV platform provides a complete solution
to in-store advertising. In addition, MyAdTV allows businesses to
locate and advertise on third party digital signage screens through
MyAdXchange.
|
Chain operators such as Wal-mart, Albertsons and
Best Buy are beginning to implement digital signage in their stores
nationwide. Public venues such as shopping malls and airports are also
adopting the use of digital signage. Most implementations
employ custom solutions which are both expensive and require recurring
resources to maintain. Digital signage is out of reach for most
independent store owners due to the large investment they have to make.
With
the advancement of Internet technology, MyAdTV engineered a solution
that transforms digital signage from a high cost, high tech system to a
low cost, easy to use web application. This digital signage platform is
now available to the public as a software service. Anyone can sign up
for the free
'Starter Package' and gain access to this powerful tool immediately. No
software installation is required, and the content creation and
playback can be done on any PC connected to the Internet. Content
display is controlled and updated remotely from anywhere without
interruption to the display. The usage is easy enough for a new user to
self-start in less than 30 minutes.
MyAdXchange
is the first fully automated ad trading platform which allows store
owners to exchange ads for the purpose of cross-promotion.
MyAdXchange is a valuable tool to help local stores convert near by
shoppers into customers.
"The
inception of MyAdTV started when we realized there is a cheaper and
better way of implementing digital signage using 'Software As A
Service'." said Yvonne Li, Founder and CEO of MyAdTV. "This model
enables us to offer our service to business owners so that they can
start using digital signage right away. The best part is that they
don't have to commit to buying any hardware or software. We are
also the first one to develop an ad trading platform that allows store
owners to cross-promote each other's businesses. We are energized by
this new paradigm, knowing many businesses will benefit from this new
tool."
MyAdTV's
expandable and reconfigurable account architecture allows store owners
to increase the usage at their own pace. A multi-level account
structure can be constructed with varying administrative rights. The
architecture also allows content aggregation from various users within
the
chain.
The MyAdTV platform creates new opportunities for
other small businesses besides store owners. Service oriented companies
can easily incorporate digital signage to their existing operation.
Using MyAdTV, businesses such as content creation and management,
system integration and on-location ad sales can enter this market
without excessive starting capital.
Founded
in 2004 and located in the heart of Silicon Valley, MyAdTV puts
tremendous effort in developing
applications to greatly expand the scope of digital signage. The two
flagship technologies include hierarchical account architecture and a
fully automated ad trading platform. To sign up for a free account, visit myadtv.com. MyAdTV is in the process of seeking first
round funding.
Links: MyAdTV Home Page - http://myadtv.com MyAdTV Published Articles - http://myadtv.com/Published_Articles.html MyAdTV Blog - http://myadtv.com/blog.htm
|
|