Eight Percent of Internet Users Regularly Upload Video to YouTube & Other Sites: Study

WebKnowHow
Thursday, September 21, 2006; 08:27 AM

Viewing and creating video have become significant activities for U.S. Internet users, with 31% watching online videos at least monthly and 8% uploading clips to Websites such as YouTube, according to Parks Associates' Digital Media Habits.

This new study shows the majority of monthly "video uploaders" are young, predominately 18-24 years old, with men only slightly more likely than women to upload video. Further, the total number of uploaders is comparable to the number of monthly online gamblers.

"We're witnessing a phenomenon that will have recognizable cultural and social effects across the country," said John Barrett, director of research for Parks Associates. "Anything you do can be recorded and uploaded, where it is readily available to your boss, your family, your church. Ready or not, the camera's now rolling."

According to Digital Media Habits, one-fourth of all Internet users own a mobile phone. Digital cameras, which often include video-recording capabilities, have nearly a 70% penetration rate in the U.S. Both devices contribute to the growing amount of video being recorded and uploaded.

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.