Yahoo! Signs Search Advertising Agreement with Mobile Content Provider go2

WebKnowHow
Wednesday, August 16, 2006; 05:24 AM

Search engine Yahoo! and go2 Directory Systems , provider of local search, directory and movie guide information over mobile devices in the U.S., announced a mobile search advertising agreement. Under the terms of the agreement, Yahoo!'s sponsored search listings will be featured in go2's mobile search results. This is the first comprehensive US partnership to bring Yahoo!'s sponsored search results to mobile devices.

This new relationship will extend Yahoo!'s sponsored search reach into go2's mobile content network, enabling Yahoo! advertisers to reach consumers searching for local products and services via their mobile devices. Yahoo! said it has been a leader in the mobile sponsored search listing market in Japan and the United Kingdom over the past several years, and has conducted successful targeted trials in the U.S.

"Yahoo! is always looking into new and innovative ways to connect its search advertisers with qualified, engaged consumers," said Michael Bayle, senior director, business development, Yahoo! Search Marketing. "Consumers are using their mobile phones to search for local information everywhere they go, so delivering our listings to go2's broad mobile user base just makes sense."

Sponsored search advertisers typically include relevant information about their businesses for mobile users, including hours of operation, parking instructions, discounts and specials.

In 2005, go2 delivered millions of local searches, movie guides and other local content page views during more than 24 million unique user sessions. go2's local search results will include go2's national and regional advertisers and traditional business listings along with sponsored search listings from Yahoo!'s search advertisers. go2 users will be able to view the key business information, including hours of operation and payment methods, that Yahoo! typically offers in its local sponsored search listings.