Longwood Software's TagTeam Enables ''Marketing-Driven'' B2B eCommerce; Combination of Product Presentation, Sales Support, Online Ordering Offer Seamless Customer Experience

WebKnowHow
Monday, July 10, 2006; 09:14 AM

Longwood Software Inc., developer of TagTeammarketing materials management system, has announced the TagTeam Fulfillment Engine, which provides an integrated marketing/selling solution for enhanced B2B eCommerce. The TagTeam Fulfillment Engine is an electronic data interchange (EDI) option for TagTeam that enables companies to create a seamless customer experience for product marketing and online ordering on the Web. Business-to-business customers can now access product marketing information and sales support materials, view products, and place orders for the products they want - all from the same place.

"The TagTeam Fulfillment Engine is a natural progression for marketing and sales departments who want to make it easy to do business with them via the Web," said Scott Richardson, Longwood Software CEO. "Thanks to one-stop access to both online ordering and marketing materials libraries, customers can now order products confidently in self-service customer portals. This new TagTeam capability removes a barrier that has kept companies and their customers separated in the past, opens up a tremendous opportunity for companies to have better direct communication with customers, and allows them to promote other products when customers visit their website to place orders."

The TagTeam Fulfillment Engine integrates with ERP and other back-end systems, and is highly scalable, reliable, and secure. It automatically imports updated product and pricing data into the system at the frequency set by the company.

As items are ordered via a user-friendly online shopping cart, the TagTeam Fulfillment Engine dispatches them to the company's order processing system, then receives a notification that the order was received and processed. TagTeam provides the customer with the ability to check order confirmations and status of orders online.

The TagTeam Fulfillment Engine can be added to any TagTeam.com hosted library.

Longwood Software, Maynard, MA, is a provider of solutions for marketing and sales. The company's TagTeam.com service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by companies including American Greetings, Beiersdorf, Corning Life Sciences, MeadWestvaco, Pitney Bowes, Kronos, The MathWorks, New Balance. See http://www.tagteam.com.