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Landing Page Web Design Service Outlandish to Launch

 

WebKnowHow
Monday, July 10, 2006; 03:08 AM

Integral Impressions, an interactive marketing firm, will launch Outlandish, a web service enabling marketers to deploy targeted landing pages for specific marketing campaigns, at Inman Connect July 26th-28th in San Francisco. The first web application of its kind, Outlandish will make it cost effective for marketers to deploy highly specific landing pages for various advertising campaigns ranging from direct mail to Pay Per Click. Integral Impressions culminates 7 years of testing direct response campaigns online in the release of Outlandish.


The out.landi.sh webpage.
"Outlandish is the missing link between your website and your next ad campaign," says Matt Browne co-founder of Integral Impressions. Browne continues, "It is no accident why our landing pages convert better than standard website templates and it stems from our experience testing interactive marketing campaigns online."

Outlandish provides a simple interface that allows marketers to create and integrate landing pages seamlessly into an existing website or on a new domain. "Targeted landing pages will allow the marketers to do what the lead aggregators have been doing since day one, effective Google and Yahoo advertising," said Chris Abad co-founder of Integral Impressions. "If a Realtor is doing Pay Per Click with their standard 8 button website, I'd imagine they are hungry for more leads."

Not only are marketers seeing higher conversions when landing pages are deployed, but Google has declared "relevant landing pages" as a necessary ingredient to achieve high Pay Per Click rankings. Landing pages are becoming increasingly significant in the interactive marketing community with Google emphasizing the 'quality' of a Landing page in your ad position.

After 12 months of testing and market research, Integral Impressions launches Outlandish to the acclaim of ad agencies, real estate brokers, and marketing professionals alike who have piloted the program. Mark Paolucci, President of Roddan Paolucci Roddan states, "The landing pages developed by ‘Integral’ have made a significant contribution to increasing the effectiveness of our firm's marketing campaigns in the last year." Top real estate brokers are also discovering landing pages as a means to be competitive in Google and efficiently convert leads from the aggregators.

Integral Impressions provides small and medium-sized firms with innovative products and services to guide their clients through interactive marketing as it continually evolves. Founders Matt Browne and Chris Abad have established Integral Impressions as a thought leader with accolades that include being honored as the first 100 Google Adwords Professionals, published landing page research in MarketingSherpa, and recognized by Tribune Interactive for highest response rates. 

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