WebKnowHow Friday, July 7, 2006; 05:36 AM
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ReedLink, a vertical search engine, recently added RSS technology on
its site in order to distribute its content online. Users can access
this content by clicking the RSS button available on the header of all
pages on www.reedlink.com. A pre-selected feed of up-to-date articles
and product information, including individual product specifications,
will be sent regularly, as well.
Users can opt to receive ReedLink’s content feed by simply adding http://reedlink.com/RSS/ReedLink.xml to their customizable RSS readers.
Syndication feeds have become a standard tool on the Web, and the
launch of RSS is part of a range of innovative changes on ReedLink,
such as the recent addition of filters.
“As a publishing site, user accessibility to content is a top
priority,” says Todd Baker, VP of ReedLink. “RSS makes it that much
easier to get large amounts of ReedLink’s content out to users in a
relatively simple way.”
RSS, or Real Simple Syndication, is an XML-based technology that
provides syndication “feeds” of a website’s content in a manner that is
easy to distribute for web publishers and easy to receive and read for
users.
Initially used primarily by news-sites, RSS is a method that has grown
increasingly popular with owners of all types of content on websites.
As explained on xml.com,
(http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html), “pretty much
anything that can be broken down into discrete items can be syndicated
via RSS.”
Since its launch in early 2005, ReedLink’s database has grown to
include hundreds of thousands of products and companies, and millions
of related specifications, and articles and product announcements.
ReedLink’s RSS feeds should provide fresh content in bite-sizes that
business users in the manufacturing, science, electronics, cable, and
construction industries can manage more readily.
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