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Tutorials (2):
Monetization In The Age Of Ads And User Level Data
August 21, 2019
Today, Free-to-Play publishers are transferring most of their revenue directly into User Acquisition (UA). Acquiring those users cost money but users also generate revenue. Usually you need to spend money in order to make money. Every last dollar becomes a valuable investment and each next install could be a whale worth $10,000. In 2019 however, there is a difference, for every whale there is an ad whale.
Key Performance Indicators for a Marketing Manager
May 09, 2019
Marketing manager is the person who manages the promotion and advertisement of a business product or service. It may be a single piece of entry or whole line of products or services for a single project. A marketing manager must possess an outgoing, spontaneous and sociable characteristic. These are only the basics as they also need to maintain their focus and professionalism in terms of meeting the budget constraints and due dates. |
