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Michael Sherman

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When SEO may not be worth the cost…
July 19, 2011
Everyone wants to be at the top. Similar to many new website owners that believed owning a website meant business would subsequently be automatic, the majority of executives and business owners purchasing SEO believe that being at the top means their business will flourish, have thousands of visitors and hundreds of new orders. They rely heavily on the inaccurate data provided by third party SEO tools, Google Adwords Keyword Research and Keyword Tracker. Think again. The best keyword research, in my professional opinion, is common sense, not to exclude using keyword research tools, especially in a complex niche where there may be a great deal of important synonymous or misspellings.

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