Danny Lee

Tutorials (1):

How to Effectively Use Yahoo to Attract Visitors to Your Website
December 11, 2006
Overture or now known as Yahoo because of Yahoo's takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.