SWsoft to Change its Name to Parallels, Introduces Vision to Deliver “Optimized Computing” Through Virtualization and Automation
Leader in System Automation, OS Containers and Desktop Virtualization to Offer Powerful Combination of Solutions for Heterogeneous Environments
December 13, 2007; 01:23 AM
SEATTLE and HERNDON,
The cornerstone of the Optimized Computing vision is the Parallels Open Platform – an overlay platform which brings together desktop and server virtualization plus system and business automation assets in conjunction with the company's rapidly expanding ecosystem of partner solutions for use in on-premise, hosted and software-as-a-service (SaaS) usage models. A visual representation of how the components of this vision work together is available at www.swsoft.com/optimizedcomputing.
"This is the first in a series of moves that will help our customers and partners realize the benefits of what we are calling 'Optimized Computing'," said Serguei Beloussov, CEO, SWsoft. "This means enhancing Windows, Linux, Mac, x86 and ia64-based bare metal systems with innovative hypervisor-based virtualization, container-based virtualization and a suite of complementary automation solutions. Truly optimized computing requires virtualization, system automation and business automation components - which our company is unique in providing."
Delivering on the Vision
Also in 2008, the company will be introducing new virtualization management software that will manage not only Virtuozzo and Parallels but also popular third-party virtualization technologies in a single, flexible solution.
Multiple SWsoft products will soon be renamed gradually as an expansion of a descriptive product naming strategy for clarity, simplicity and strength. For example, SWsoft PEM and HSPcomplete will be renamed to Parallels System Automation and Parallels Business Automation. A list of current and future product names is available at www.swsoft.com/optimizedcomputing.
Building the Future on a Foundation of Success
In addition to organic growth, the company has made three acquisitions in recent months and is actively pursuing additional targets that will support and extend its corporate and product strategy.
SWsoft currently goes to market with more than 500 official partners, including AMD, Apple, Dell, HP, IBM, Intel, Microsoft and SGI.
Offering innovative hypervisor-based virtualization for platform flexibility along with container-based virtualization for performance and manageability underpins the company’s virtualization technology strategy.
The company’s suite of popular automation software helps individuals and organizations maximize the value they can realize within their computing environments – from a single hosted website or SaaS-based application to complex, large-scale enterprise datacenters.
The company will soon begin using its new name along with a new corporate logo that symbolizes the company’s new vision. A preview of the new logo and corporate icon is available at www.swsoft.com/optimizedcomputing. In early 2008, existing SWsoft and Parallels websites will be unified into a single presence at www.parallels.com.
# # #Media/Analyst Contacts:
Principal, Baker Communications Group
SWsoft Director of Corp Communications
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