WebKnowHow Friday, February 9, 2007; 07:39 AM
Australia's first search marketing conference of the year is set to
raise key issues within the industry as well as provide basic training
and advanced strategy and tactics for industry professionals.
Search Summit organiser Barry Smyth said that the Summit's aim is to
have a national conference that embraces the local Australian search
industry where online marketers can learn from local and international
industry marketing experts.
"The event has been developed for search marketers by search marketers.
We understand the issues that are facing our industry today, and at a
content and speaker level we know what they are looking to learn and
discuss."
"Search marketers can pick up practical knowledge from leading global
experts while participating in business networking with search industry
professionals, a rare opportunity in Australia," said Mr. Smyth.
Search Summit focuses on a range of hot search topics with over 90
individual presentations on training, tactics and industry issues
including:
2007 Search Outlook: Discussing the trends and the future of Search,
world renowned Search Engine expert Chris Sherman will be keynoting
Search Forecast 2007. Mr. Sherman is the Executive Editor of Danny
Sullivan's new venture SearchEngineLand.com and President of Searchwise
LLC, a Boulder, Colorado-based Web consulting firm.
Google Webmasters Central: The team from Google will be active in a
series of sessions throughout Search Summit, including two clinics,
there will also be panel session the Webmaster Central Team to discuss
various coding issues, and their affects within Google's Search Engine.
Topics up for discussion include CSS and hiding, validating code,
semantic structure and Industry Influence, as well as a chance to ask
any questions that audience members may have. The Googler's in
attendance include Adam Lasnik, Search Quality Expert, Maile Ohye, XML
Site Maps Guru, Dan Crow, Web 2.0 & bots and Peeyush Ranjan, Search
Quality.
Resolving issues of professionalism: In an effort to resolve issues of
concern within the industry such as regulations, professionalism and
transparent pricing, the Summit will be introducing a SEMPO (Search
Engine Marketing Professionals Organization) working group into
Australia. Delegates will have an opportunity to meet with the
Australian working group and International Board Members to understand
the value of joining the Australian chapter. It is hoped an Australian
chapter of SEMPO will be running by the end of the year.
There will be 40 speakers from the US, UK and Australia including
world-renowned Search Engine expert Chris Sherman, Google's Search
Evangelist Adam Lasnik, Marketing Pilgrim's Andy Beal, Position Tech's
Detlev Johnson, Bill Hunt from IBM.com + Australia's Fionn Hyndman from
dgmAustralia and Ian Leuchars from 24/7 Real Media.
http://www.searchsummit.com.au/
|
|