Leading Blog Syndication Company Buys Blog Analyst

Feedburner Announces "Blogbeat Captured!"

WebKnowHow
Friday, July 21, 2006; 03:13 AM

FeedBurner, the market-leading Internet feed management provider, has acquired Blogbeat, a Raleigh-Durham-based provider of blog analytics. The combined services are expected to offer FeedBurner’s 200,000 customers tools for comprehensive comparison of feed subscribers and blog visitors, capability previously not available from a single platform.

Feedburner logo.

Blogbeat functionality will be integrated into FeedBurner’s existing suite of free Internet feed management services. The integration will be completed during Q4 2006. During the transition, current Blogbeat customers will continue to be supported with uninterrupted service. Blogbeat will not be adding new users until the integration is complete. Additional and optional fee-based enhancements are slated to launch in 2007.

“Blogbeat’s approach to leveraging feeds as a means to gather information about the blog is directly aligned with ours,” said Steve Olechowski, FeedBurner’s cofounder and Chief Operating Officer. “This expansion supports our goal to provide online publishers with the most comprehensive picture of feed-related activity on the market today. We are looking ahead at more ways to enhance our platform including robust commercial offerings in conjunction with the world’s leading Web statistics companies.”