TMone Announces Broadband Marketing Database

WebKnowHow
Monday, August 21, 2006; 02:24 AM

Iowa based TMone (http://www.tmone.com/), a telesales and database marketing firm announced licensing availability of its proprietary Broadband Marketing Database. TMone will make the database available for direct mail marketing use. TMone’s telesales division will maintain exclusivity regarding the use of the database’ telephone numbers. TMone, who has acquired new subscribers for leading companies such as 8x8 / Packet8 and Cordia continues to execute telesales on behalf of companies wishing to utilize the database in that manner.

The Broadband Marketing Database consists of high speed internet consumers that have purchased broadband access such as Cable, DSL (digital subscriber line) or FTTH (fiber to the home) from companies such as AT&T, BellSouth, Qwest, Verizon, EMBARQ, EarthLink, Covad, Speakeasy, AOL Time Warner, Yahoo!, Cablevision, Cox Communications, Adelphia, and Road Runner. TM one said broadband consumers are premium buyers on the internet and are attracted to a wide variety of product offerings. They are tech savvy, credit worthy and are not satisfied with slow connections. TMone's Broadband Marketing Database is a multi-channel marketing capable.

"Increased consumer awareness of VoIP (voice over internet protocol) and our ability to appropriately target prospects utilizing our database has significantly lowered subscriber acquisition costs for our clients." Said Ethan Z. Davis, Director of Marketing.

The multi-sourced TMone database is enhanced with demographic and lifestyle information. The information within the database is overlaid with traditional databases to enable multiple selection options. As with all TMone databases, the Broadband Marketing Database is regularly passed through intensive hygiene processes and can be suppressed against or appended to current customer and prospect files. This allows the licensee to generate records under a net name scenario. To maintain high deliverability the database is scrubbed against the NCOA (national change of address) database provided by the USPS (United States Postal Service). Due to the dynamic nature of this burgeoning market the total marketing universe available to clients is constantly expanding.

Other strategic telecom databases from TMone include dial up subscribers, SOHO (small office home office) businesses, VARs (value added resellers) -- consultants -- system integrators -- agents, and general internet and infomercial responders.