Designing Email for Outlook 2007
|
|
|
February 26, 2007
|
Outlook's new rendering engine
Outlook has been Microsoft's primary
scheduling and email solution for 10 years now. A number of versions
have been released over the years, but the latest Outlook 2007
introduces one of the most significant overhauls in the history of
the program. With the release of Outlook 2007, Microsoft changed the
rendering engine of the mail program from an Internet
Explorer-based one to the engine integrated into Word 2007.
Word 2007's HTML parsing and rendering
engine lacks many of the functionalities of the one used by Outlook 2003, and that has made some experts say that
Microsoft is halting innovation in email design and taking it years into the past.
Outlook's market share
A recent Radicati Group survey shows
that MS Outlook accounts for about 60% all of corporate email clients
in use. Subsequently, due to the omnipresence of Microsoft products
and the prospect of future upgrades, there are now new unofficial
standards for designing HTML mail. Although other mail clients like
Thunderbird and Eudora are gaining ground, the overwhelming market
share of Outlook means that every newsletter designer has to take
into account the new rendering capabilities (and disabilities) of
Microsoft's latest email client .
With regard to future use of Outlook,
it bears mentioning that the email program is bundled with Microsoft
Office 2007 – one of the most popular, if not the most popular,
franchises in the world of desktop productivity. So far, the new
version of the Office suite has been accepted well, and its user base
is growing thanks to some noticeable improvements, including a
radical redesign of Word's user interface. Also, given Microsoft's
tendency to push new products while gradually terminating support
options for old ones, it is safe to plan ahead with Outlook 2007 in
mind.
The specifics
To put it simply,
the new Outlook is incapable of rendering much of what was previously
considered normal elements of HTML mail. Most importantly, it lacks
support for background images and HTML forms; only a red X appears
where Flash animations should be, and animated GIFs show as static
images (presumably only the first frame appears); CSS floats and
positioning do not work.
Full support is
retained for many basic tags like <P> and <A>; the full
list of supported and unsupported tags, attributes, and properties is
available at the Microsoft Developer Network.
What to do if you
can't rely on brainpower alone to render code in your head, and
Outlook 2007 is not available on your system? In order to ensure
compatibility, Microsoft has made available a validator tool that helps you see emails as if rendered in the new Outlook.
The Outlook 2007 HTML and CSS Validator can be downloaded by clicking
here.
What does this mean for email
designers?
Love it or hate it, HTML mail is a
significant part of the bulk of email sent around the world everyday.
Virtually every company has its own email newsletter, and most of these
are HTML-based. This is a reality that will not change soon, and
Outlook will no doubt have an impact on the way HTML mail is designed.
The consensus is that HTML mail will now
become simpler. Table-based layout is back, and the days of
bells-and-whistles in corporate email are over. The image to the left shows a current Microsoft newsletter.
But there is a silver lining to all
this, for both senders and receivers: a more basic rendering engine
means less security hazards for Outlook users, while designers will probably
see better acceptance of HTML email in general, now that creating an
overly-complex and Flash-laden emails has become impractical.
Request Reprint Permission
Copyright © 2008 DevStart, Inc. Permission is required to use the material on this page.
|