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Google Announces Instant Previews

by Roger Janik November 17, 2010
With Google experiencing plenty of competition on all fronts including competition from Bing, Yahoo and Facebook, Google is looking to innovate their search product offering giving users the very best experience possible. While almost all will agree competition is great, the speed at which Google is offering new products, rolling out new features and changing some of the core ways it searches the web can be headache-inducing for those in the SEO and SEM industry. The latest offer by Google is its Instant Previews.

Thinking About Facebook Ads? Some Information to Know

by Roger Janik October 29, 2010
While many are already using Google's pay per click product AdWords, Facebook.com also offers a way to reach out to current and potential fans in order to grow your brand and sell your products or services. Facebook has grown in leaps and bounds over the years and today shows real promise in helping businesses and organizations reach vast amounts of online users. Whether you are already using Facebook Ads or are interested in this powerful tool, here are some tips on how to maximize this endeavor.

Five Tips for Linking in Your Website

by Tony Baker November 22, 2007
Good linking is but one step in optimizing your website, but it's an important one. The links you use should enhance your site, not detract from it or, even worse, drive visitors away. Here are a few tips for getting the most out of the links on your site.

Social Media Marketing 101: Weathering the Controversy

by Jessica Cox and Michelle Pierce November 21, 2007
If you want to remain a part of the social media community, you have to learn to weather the good times and the bad. Here are a few tips for handling controversy gracefully.

A Personal Touch in the Digital Age

by Tony Baker November 09, 2007
As interactions become more and more digitized and virtual, simple human contact and truly personal touches can have great impact. If you want some ideas for giving your business the personal touch in the digital age, look no further.

Social Media Outreach 101: 5 Tips for Integrating into Communities

by Jessica Cox and Michelle Pierce November 09, 2007
With a little care and planning, you can gain exposure for your business as well as gaining insights into your customers' needs and wants. Here are a few tips to help you navigate the digital waters safely.

Tips for Creating Content for Your Blog or Newsletter

by Jessica Cox and Michelle Pierce November 05, 2007
Rather than letting your blog or newsletter go for weeks or even months without updating, spark your inspiration with these simple tips.

Seven Guidelines for Website Usability

by Tony Baker October 30, 2007
Whether you're building a new site or redesigning an old one, here are a few usability tips you should be keeping in mind.

The Biggest Blogging Mistakes

by Tony Baker October 15, 2007
The first year of keeping a blog is always the hardest. You're just getting into the game and you haven't quite learned all the ins and outs of playing just yet. While that's understandable, if you're making too many mistakes with your blog, you'll never have a chance to get it off the ground. Here are eight common blogging mistakes, and steps you can take to avoid them.

Finding Your PR Topics

by Jessica Cox and Michelle Pierce October 08, 2007
"But...but...how do I find newsworthy topics?" you may be asking. Well, never fear. If you're running low on PR ideas, here are a few places you can look for topics.

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