Search Engines in the Year 2010

December 12, 2007; 06:32 AM

Kelowna, BC (PRWEB) December 12, 2007 -- An all-star panel of search engine and web user experience experts - including leading representatives from the search engines Google, Yahoo, MSN and Ask - has come together in one 60 minute event to share their visions of the future of search. They took questions from an audience and revealed their perspectives on such topics as search advertising, media-rich search results, user intent and social networks.

Panelists explain the directions their search engine innovation has recently taken, and where they may be headed. Moderator Gord Hotchkiss also shows results from Enquiro's eye tracking testing with Google, Yahoo, MSN's Live Search, and Ask. Images show, for example, how - due to changes on behalf of the engines - user scanning behavior has changed since the discovery of Google's Golden Triangle (top left corner) three years ago.

The current high pace of innovation in the search engines begs the question: what do the next three years hold for Google, Yahoo and others? Enquiro has also published a white paper titled Search Engine Results 2010 which examines trends such as the personalization of search results. Personalized results aim to better interpret the user's intent and can be based on factors such as site click-through rate and stickiness, search history, bookmarks, and community behavior. The paper also looks at "Universal Search" which blends search results with news items, video and images.

The recorded event is now available on demand at http://www.enquiroresearch.com/2010

Panelists
Marissa Mayer - VP, Search Products and User Experience, Google
Larry Cornett - VP, Search Experience, Yahoo
Justin Osmer - Senior Product Manager, Live Search, Microsoft
Daniel Read - Senior VP of Site Product Management and User Experience, ASK
Jakob Nielsen - User Advocate and Principal of Nielsen Norman Group
Chris Sherman - Executive Editor, Search Engine Land
Greg Sterling - Founding Principal, Sterling Market Intelligence

Moderator
Gord Hotchkiss - President, Enquiro

About Enquiro Search Solutions, Inc.
One of North America's leading search marketing firms, Enquiro helps clients maximize their online presence through balanced marketing solutions. Its strategies are based on industry research and expertise in usability, and natural and sponsored search. Enquiro has also authored eye tracking studies which have given marketers a greater understanding of user interaction with the major search engines and defined "Google's Golden Triangle."