November 30, 2007; 10:17 AM SAN JOSE, Calif. & SUNNYVALE, Calif., Nov 28, 2007 (BUSINESS WIRE)
-- Adobe Systems Incorporated (Nasdaq:ADBE) and Yahoo! Inc.
(Nasdaq:YHOO) today launched Ads for Adobe PDF Powered by Yahoo!, an
opt-in service that enables online commercial publishers to drive new
revenue by including timely, contextual ads next to Adobe Portable
Document Format (PDF)-based content. The service has the potential to
offer readers access to more free content, enhanced with ads that match
their interests. Ads for Adobe PDF Powered by Yahoo! is available
initially as a beta program.
The new service allows publishers
to generate revenue by including contextual, text-based ads next to
Adobe PDF content, with Yahoo! providing access to its extensive
network of advertisers to match a broad range of subject matter. For
advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by
delivering advertising across a new channel of content, while also
providing the ability to track advertising performance, just as they
can today with ads placed on Web sites.
"By partnering with
Yahoo! on this innovative advertising service we are creating
opportunities for publishers to build new businesses around unique
content that previously was just given away or not available to a mass
online audience," said Rob Tarkoff, senior vice president, Corporate
Development at Adobe. "As advertisers look to touch new audiences,
readers can look forward to some exciting Adobe PDF content coming
their way."
"This partnership with Adobe creates a previously
untapped opportunity for advertisers to connect with qualified
audiences, while opening new revenue streams for publishers, and
helping deliver additional relevant content to consumers," said Todd
Teresi, senior vice president, Yahoo! Publisher Network. "Creating new
value with Ads in Adobe PDFs is a natural step forward in Yahoo!'s
ongoing strategy to enable an array of digital connections between
advertisers, publishers, and consumers."
How it Works
To
join the program, publishers must register online, and then simply
upload their Adobe PDF content so that it can be ad-enabled before
distributing PDFs as they do today. Ads can only be displayed within
Adobe Reader and Adobe Acrobat, in a panel adjacent to the content so
that they do not disrupt the viewing experience. Every time the PDF
content is viewed, contextual ads are dynamically matched to the
content of the document. The publisher can then monitor performance
through detailed reports. Publishers already committed to participating
in the Ads for Adobe PDF Powered by Yahoo! beta program include: IDG
InfoWorld, Wired, Pearson's Education, Meredith Corporation, Reed
Elsevier and many more.
"Since moving to a Web-only format
earlier this year, we at InfoWorld have been able to apply a laser
focus to cutting-edge solutions for the electronic distribution of our
content," said Allen Fear, director of Online Content at InfoWorld.
"The unique combination of Adobe PDF and Yahoo! ads presents a new way
of generating revenue from many of our existing products. We are
excited about the opportunity to work with Adobe and Yahoo! on what we
believe is a solution that significantly enhances the value of PDF
distribution."
Pricing, Availability and System Requirements
Ads
for Adobe PDF Powered by Yahoo! is a free service and does not require
the purchase or installation of software. The program, currently in
beta, is open to US-based publishers who produce English content.
Publishers can apply to participate in the program at
http://advision.webevents.yahoo.com/adobe/. Ads for Adobe PDF Powered
by Yahoo! supports PDF content created in Adobe Acrobat 8 and earlier
versions. For more information including system requirements please
visit http://labs.adobe.com/technologies/adsforpdf/.
About Adobe Systems Incorporated
Adobe
revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit
www.adobe.com.
About Yahoo!
Yahoo! Inc. is a leading
global Internet brand and one of the most trafficked Internet
destinations worldwide. Yahoo! is focused on powering its communities
of users, advertisers, publishers, and developers by creating
indispensable experiences built on trust. Yahoo! is headquartered in
Sunnyvale, California.
©
2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Acrobat are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks
of Yahoo! Inc. All other trademarks are the property of their
respective owners.
SOURCE: Adobe Systems Incorporated
Adobe Systems Incorporated
Stefan Offermann, 408-536-4023
[email protected]
or
Yahoo! Incorporated
Emily Fox, 408-349-8150
[email protected]
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