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Oracle Database Attracts Large Following of SMBs


Wide Range of Small and Midsize Businesses Benefit from Powerful, Easy-to-Manage Database

May 12, 2006; 02:15 AM
Oracle announced that small and midsize businesses (SMBs) are increasingly taking advantage of Oracle® Database 10g Standard Edition One (Oracle Standard Edition One), the company's full-featured, enterprise-class database priced and packaged to meet the specific needs of the SMB market. The American Osteopathic Information Association, enetrix and Great Dane Trailers are among many organizations worldwide benefiting from the power and value of Oracle Standard Edition One.

SMBs across diverse industries, running on their operating system of choice, including Linux and Windows, are taking advantage of Oracle Standard Edition One's fast installation and automated management, which helps significantly decrease the cost and complexity required to deploy and maintain database applications. Oracle Standard Edition One also includes Oracle Application Express, an intuitive browser-based development tool for developing and deploying secure Web applications. It's proving ideal for consolidating disparate desktop database and spreadsheet applications, and deploying them as Web-based database applications that are secured and managed as part of Oracle Standard Edition One.

American Osteopathic Information Association Increases Access to Information
Headquartered in Chicago, Ill., the American Osteopathic Information Association (AOIA) is a professional association supporting more than 56,000 osteopathic physicians (D.O.s) in the United States. The AOIA uses Oracle Standard Edition One as the back end for its Web portal, DO-Online.org, which was launched in June 2005. With Oracle technology, AOIA was able to increase the value of its Web site by providing members with secure access to important information and online communities based on criteria in each user's individual profile. Using Oracle Standard Edition One and Oracle Application Express on Linux, AOIA cost-effectively consolidated its applications into a single database, which reduced redundant administrative tasks.

"In making software decisions for our new portal, we evaluated several databases," said Michael J. Zarski, JD, executive director, AOIA. "We chose Oracle because of its stability and flexibility on the Linux platform. Plus, we save thousands of dollars each year in administrative costs, and it allows us to provide our users an up-to-date, easy to use information service."

enetrix Offers Hosted eCommerce Solutions
enetrix is a leading provider of Enterprise Feedback Management and eCommerce solutions that help clients to identify and meet employee, customer and partner needs; improve profits and customer satisfaction; and enhance eCommerce capabilities. The enetrix Pri3me Professional(TM) and SIGHT Solution(TM) products are built on Oracle Standard Edition One running on Windows. enetrix provides its customers with the ability to quickly and easily collect, interpret, and manage sophisticated enterprise feedback using intuitive online software hosted in a secure, software as a service environment. Oracle Standard Edition One provides all application and data storage for the transactional system.

"Oracle Standard Edition One on Windows provides a strong, secure, feature-rich database that supports key products within our hosted Enterprise Feedback Management solution, giving us the ability to easily expand as customer demands require," said Jody McDonough, vice president of Product Development, enetrix. "Our systems were built for SMB clients and have easily scaled to meet the needs of larger clients."

Great Dane Trailers Keeps Orders Running Smoothly
Headquartered in Savannah, Ga. and Chicago, Ill., Great Dane Trailers is the leading manufacturer of dry van, refrigerated and platform trailers and has been in business for over 100 years. Faced with an obsolete order management system, Great Dane sought a Web-based sales system that could provide secure access to order information, including configuration data, pricing and availability of options for each product. With Oracle Standard Edition One running on Windows, sales representatives can easily generate such detailed information anywhere, anytime. Using the J2EE-based sales tool, customers' requirements can then be translated into an order by selecting appropriate options available at the manufacturing level. Oracle's robust database expedites this process and increases plant productivity.

"In making software decisions, security and reliability were the utmost concerns, but a manageable learning curve was also a significant factor," said Joe Dyer, manager of business technology and integration, Great Dane Trailers. "We chose Oracle Standard Edition One for its advanced features and because it offers us the opportunity to work more effectively with customers from every angle."

About Oracle Database 10g Standard Edition One
Oracle Database 10g Standard Edition One allows customers to take advantage of the proven performance, reliability and security for which Oracle is renowned on single server systems up to a maximum of two processors on Linux, UNIX, Windows and Mac OS X. Fully compatible with the complete Oracle Database family, Oracle Standard Edition One is easy to install, supports all data types and comes complete with automated management and Web application development tools.

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com.

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