Home Press Releases MIVA Small Business Introduces ...

Press Releases by WebKnowHow


MIVA Small Business Introduces MIVA Merchant Fast Track


Company Expands E-Commerce Offering with An Easier Way for Online Stores to Develop, Maintain and Grow an Online Business

April 28, 2006; 08:20 AM
MIVA, Inc., (NASDAQ:MIVA), a leading independent Performance Marketing Network, today announced that its Small Business Division has launched MIVA Merchant Fast Track specifically designed for smaller, web-based businesses to create and manage their entire online store design. With this announcement, MIVA Small Business expands its product portfolio to two distinct lines: MIVA Merchant 5 for small-to-medium size businesses, and now MIVA Merchant Fast Track for smaller and start-up businesses.

"MIVA Merchant Fast Track lowers the barrier to entry for small businesses who want to start selling online, delivering a solution that gives them an immediate web presence and a potentially long-term revenue stream," said James Harrell, vice president and general manager of MIVA Small Business Division. "MIVA enables the growing pool of small businesses worldwide to launch an online presence, and to deliver products and services to their customers in an easy and efficient manner."

"MIVA Merchant Fast Track has a clean, simplified admin panel that makes it much easier to manage an online store," said Leslie Nord, Owner of Webs Your Way, a web design firm specializing in e-commerce. "Fast Track gives us the ability to change the look and feel of our store with the click of a mouse. All-in-all, MIVA Merchant Fast Track is a terrific solution for smaller businesses who want to start selling online."

"MIVA Merchant Fast Track is a welcome addition to the MIVA Merchant product line, allowing small startup companies to get online and start selling quickly," said Steven Daris CEO of dotCom. "We are excited to offer this option to our clients, and we hope this will spur interest in e-commerce applications for many new online businesses, mutually benefiting and expanding both MIVA Small Business and dotCOM host client base."

"The development of MIVA Merchant Fast Track is another example of MIVA's continued commitment to provide partners with reliable and easy-to-use tools, helping small businesses thrive in a very competitive online market," said Harrell.

MIVA Merchant Fast Track provides a streamlined solution with enhanced functionality for small businesses, offering an easy way for online stores to develop, maintain and grow an online business. Fast Track is built for customers that need a simple and powerfully designed solution without broader comprehensive features or an increased data limit like MIVA Merchant 5. MIVA Merchant Fast Track offers an appealing, intuitive interface with five simple steps to get a new online storefront up and running:

-- Step One: Build the Store. Design the foundation of the online store - customize fonts, colors, layout and key settings.

-- Step Two: Stock the Store. Manage a product catalog with detailed descriptions and product images. Control product inventory.

-- Step Three: Set up Business. Determine payment methods and specify shipping options.

-- Step Four: Run the Store. Track best sellers, revenues, orders and storefront traffic. Manage orders, process payments and handle customer accounts.

-- Step five: Market the Store. Advertise with popular integrated services such as search and e-mail marketing, and leverage Pay-Per-Click advertising through MIVA Media's Ad Center.

MIVA Merchant Fast Track is now available through the following partners: Advanced Web (www.awadd.com), All Ecommerce (www.allecommerce.com), Apollo Hosting (www.apollohosting.com), dotCOM host (www.dotcomhost.com), Hostasaurus (www.hostasaurus.com), Hosting 4 Less (www.hosting4less.com) and WebNet Hosting Inc. (www.webnethosting.net).

To see a demonstration of MIVA Merchant Fast Track, or to view the entire line of MIVA Small Business e-commerce solutions, visit http://smallbusiness.miva.com.

About MIVA(R), Inc.

MIVA is a leading independent Performance Marketing Network dedicated to helping businesses grow. Our new media platform facilitates performance marketing for partners (publishers), advertisers and consumers (end-users). Our primary focus is on providing our partners with a complete set of innovative solutions enabling the acquisition, retention and monetization of their online audiences. As an independent provider, MIVA's primary focus is not to promote a branded destination search engine or portal that actively competes with our distribution partners for end-users. For our advertisers, we provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. We generate traffic and leads to our advertisers through our network of publisher partners. Our integrated e-commerce merchant solutions allow online stores to capitalize on leads by offering robust online storefront, shopping cart, shipping and payment capabilities.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005. MIVA undertakes no obligation to update the information contained herein.


MIVA, Inc.
Michelle Craft, 239-561-7229
[email protected]
or
MIVA Small Business
Gina Laws, 858-490-2570, ext. 172
[email protected]
or
Racepoint Group, Inc.
Doug Fraim, 781-487-4622
[email protected]

Advertisement

Partners

Related Resources

Other Resources