April 21, 2006; 04:53 AM Varien has completed redesigning the Zend Technologies’ new PHP
Framework Web site in an effort to make the Framework more accessible.
The Framework is a powerful new tool for Web developers, providing a
simple, standardized way to create powerful web applications using PHP.
The redesign was part of a broader effort to reposition PHP, which
included designing a new logo for the Framework. By repositioning PHP
Zend hopes to make the Framework and PHP more appealing to current Web
developers and less intimidating to those looking to get into Web
development.
“Here you have PHP, a programming language that runs Flickr, Wikipedia,
Digg, and even Yahoo, and yet Ruby has become synonymous with the new
Web,” said Ben Blumenfeld, the Design Director at Varien. “Hopefully
this redesign makes Web designers and entrepreneurs take another look
at PHP. With Zend’s Framework, PHP is now simpler, faster and more
powerful than it has ever been.”
PHP usage has grown tremendously since PHP4 was released in 2000.
However, PHP has recently lost some of its mindshare to the heavily
touted Ruby on Rails, despite a huge gap in actual usage. (TIOBE
programming community index)
The Zend Framework aims to provide a high-quality, commercial-friendly
and open-source based solution for programming in PHP. Zend is excited
about the Framework’s usability and knows the site redesign will help
developers get the most out of the new technology.
“The coolness fact is also important in initially attracting Web
developers and is complementary to the technology. The new look of our
Web site enables us to build a more appealing perception of the Zend
Framework,” said Andi Gutmans, the vice president of technology at Zend.
The Framework can be found at framework.zend.com. The redesign allows
users to download the framework from the front page and highlights
projects created using PHP in a section on the front page.
About Varien:
Varien is a Web development firm devoted to creating engaging Web
sites, rich internet applications, and innovative user experiences.
Their designers and programmers pride themselves on effectively
integrating new web technologies with user-friendly interface design.
Founded by Roy Rubin, Los Angeles-based Varien has been developing Web
sites for five years. Under Rubin’s watch the company has grown from
three employees to its current 15.
About Zend:
Zend Technologies, Inc., The PHP Company is the leading provider of
products and services for developing, deploying and managing
business-critical PHP applications. Zend's founders are the architects
of PHP, which is used by more than 22 million Web sites and has quickly
become the most popular language for building dynamic Web applications.
Deployed at more than 10,000 companies worldwide, the Zend family of
products is a comprehensive platform for supporting the entire
lifecycle of PHP applications. Zend, headquartered in Cupertino,
California, is privately held and venture funded with investments from
Azure, Index, Intel Capital, Platinum, SAP Ventures and Walden Israel.
For more information please visit www.zend.com.
Media Contact:
Chris Marshall
310-280-3908
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