Google Announces Video Units for AdSense

WebKnowHow
Wednesday, October 10, 2007; 09:18 AM

Google announced yesterday the availability of video units, the first offering for content distribution on AdSense™. Video units enable AdSense publishers to display relevant, targeted video content within a customized, embedded player that’s ad-supported. Google said it is working with select YouTube content partners including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models to supply the video content. The video units are user-initiated and will play only after a user has clicked to play the video.

The ads within the video unit are targeted based on a combination of the video content and the publisher’s site content. Advertisers are charged on a cost-per-click or cost-per-impression basis. Ads appear as a companion banner ad at the top of the video unit and as a text ad on the bottom portion of the video once the video begins playing. AdSense publishers and YouTube content partners will receive a share of the ad revenue.

According to Google, content distribution on AdSense improves the overall web experience by connecting consumers with more relevant information and entertainment on the sites they visit. This new program is a scalable and cost-effective way to distribute content online, creates a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways. It will also allow AdSense publishers a new way to enhance their sites with fresh, dynamic content.

Video units are now available in the U.S. for English language websites. Over the coming months, Google will expand the program to include other types of content to bring these benefits to content owners no matter their medium of choice.

For more information, visit: http://adsense.blogspot.com/.