WebKnowHow Thursday, April 5, 2007; 07:25 AM
Google announced that the Google Website
Optimizer application is now available to AdWords advertisers
worldwide. Google Website Optimizer is designed to help website owners
increase conversions such as sales, sign-ups or downloads. The
multivariate landing page optimization tool enables marketers to test
different ideas for web page content such as different headlines,
promotional copy, or images. The application provides easy-to-read
reports that enable advertisers to see which variation resonated best
with their site visitor. It is a self-service application that enables
website owners to set-up and run multivariate landing page experiments. Google
Website Optimizer is a beta application that is integrated with the
Google AdWords program and free to AdWords advertisers. Advertisers
can sign up immediately at www.google.com/websiteoptimizer.
Over the coming weeks, the Google Website Optimizer application will
become available automatically in all advertisers' accounts. Website
owners can now determine what content was most effective as indicated
by the highest conversion rate.
In addition, Google announced the formation of a
new partner program, Google Website Optimizer Authorized Consultants.
As of today, Optimost, EpikOne, Future Now, ROI Revolution, and
SiteTuners.com have signed on as charter members.
|