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Google Website Optimizer Now Available to AdWords Advertisers Worldwide


Thursday, April 5, 2007; 07:25 AM

Google announced that the Google Website Optimizer application is now available to AdWords advertisers worldwide. Google Website Optimizer is designed to help website owners increase conversions such as sales, sign-ups or downloads. The multivariate landing page optimization tool enables marketers to test different ideas for web page content such as different headlines, promotional copy, or images. The application provides easy-to-read reports that enable advertisers to see which variation resonated best with their site visitor. It is a self-service application that enables website owners to set-up and run multivariate landing page experiments.

Google Website Optimizer is a beta application that is integrated with the Google AdWords program and free to AdWords advertisers. Advertisers can sign up immediately at www.google.com/websiteoptimizer. Over the coming weeks, the Google Website Optimizer application will become available automatically in all advertisers' accounts. Website owners can now determine what content was most effective as indicated by the highest conversion rate.

In addition, Google announced the formation of a new partner program, Google Website Optimizer Authorized Consultants. As of today, Optimost, EpikOne, Future Now, ROI Revolution, and SiteTuners.com have signed on as charter members.



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