WebKnowHow Monday, March 12, 2007; 04:01 AM
Pod1 (www.pod1.com), a London & New York based web design agency, claims that its
proprietary Content Management System (CMS for SEO) is the most, SEO or
Search Engine-friendly platform on the market. This search engine
optimised content management system is currently setting new standards
across the industry, particularly with online retailers where there is
a direct ROI from the results. The new platform, combined with Pod1's Single Page Checkout
creates a reliable solution for increasing conversion on e-commerce
sites as it delivers more natural traffic and decreases the number of
abandoned shopping carts.
Fadi Shuman, Pod1 Director and Co-Founder, says: "This platform is doing amazing things across every website it operates
on. It was built with search at its core and is constantly being
updated as we closely track Google and the other major search engine's
activities and adapt accordingly. It's up-to-the-minute and
ultra-effective delivering high-volume highly-targeted traffic to the
websites that use it. I believe it will be hard to find another
CMS/eCommerce platform to out-perform it."
This proprietary Pod1 Content Management System (CMS, SEO) was built
in-house by Pod1's development team and operates across the majority of
recent Pod1 client websites. All the sites that use it have seen a
minimum 150% increase in search engine traffic within only a few months
and an exponential rise in rankings on the SERP (search engine results
pages).
Mark Blenkinsop Chief SEM at Pod1 says, "Apart from making my life
easier we have experienced excellent results across all clients and in
some instances we have seen increases of up to 380% in search engine
referrals within 6 months."
The Pod1 SEO CMS allows the user to quickly change any of the main
elements of on-page search engine optimization e.g. keywords, page
titles or alt tags as well as site-wide key-word density tests and auto
optimisation. This means site owners can instantly change the search
focus of their site's pages, reacting to, say, seasonal markets or new
product launches and crucially it lets non-technical users do this
directly onto the live site. This ultimately saves the client time and
money in terms of additional development costs.
Websites currently using the system include Links of London, Paramount Hotels and Matches Fashion to name a few.
The Pod1 Content Management System (CMS) was built from the ground up
to be search-effective. Throughout the design and build process the
developers worked closely with the Pod1 SEO team and Google to ensure
everything enabled the platform to deliver great content that Google
and other search engines would respond to. Easily readable URLs were
just the start while the custom MVC ensures none of the primary areas
of the site include query strings or ugly .php parameters.
Each "node" in the sitemap has customisable Meta Descriptions for
inclusion into search engine results and it's possible to add or
override meta keywords and HTML titles. Within each custom module,
according to customer requirements, parameters can be sent in cleartext
rather than using numbers to identify content, and meta data can be
added in most cases according to a predefined schema which reads the
meta information from the product database.
Another additional module is the Google SiteMap (now used by Yahoo as
well) which automatically generates a sitemap ready for Google to read,
thus increasing new site indexing within the major search engines.
Other tools for assisting with Search Engine ratings include in-built
broken link detection, and code to automatically exclude broken
non-html files such as CSS and Image files. Hyperlinks within the site
are created using internal schema notation which ensures that if the
name of a sitemap node changes the links follow it to the new path
automatically.
Custom modules now include automatic RSS feed generation, which further
enhances the chance that Google will rank the site as Important and
have a major impact on page rank.
|