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Email Marketers Continue to Struggle with Image Rendering
WebKnowHow The integrity of images across various browsers and email clients has long been a challenge for the email direct marketing community. But recently the Email Experience Council (eec), a professional Internet marketing email promotion organization working to promote the positive impact of email marketing efforts, released the results of its image rendering report disclosing dramatic figures. The eec study examined 1,000 B2C and B2B email direct marketing messages and found an astounding 21 percent appeared completely blank when their images were stripped, or when image viewing was turned off, on various e-mail clients. The same report found that more than 70 percent of HTML email marketing senders struggled in developing email promotions that rendered properly on their subscriber's screen. This did not take into consideration mobile device viewing for permission email marketing campaigns.
To rectify this dilemma, Listrak gives its clients the ability to send mass email marketing
messages in either HTML or text format dependent on the recipient's
email client set-up and preferences. Listrak also gives customers the
ability to segment their user email marketing campaign list based on
user preferences at sign-up, with many opt-in email marketing
professionals asking their subscribers for delivery preferences
up-front. |
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