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Industry Luminaries Join Site9 Product Advisory Board for New Web Development Platform

 

WebKnowHow
Thursday, February 22, 2007; 03:52 AM

Site9, the pioneering software company that's radically redefining the web development process, announced today that three recognized leaders in interactive marketing have joined its Product Advisory Board: Steve Gray, Technology Director at Avenue A/Razorfish; Bruce Mowery, prominent technology marketing consultant and former head of marketing for Apple Computer; and Peter Weiss, consultant and well-regarded integrated advertising executive. The Advisory Board will provide strategic guidance for the innovative Site9 Launch Platform web development software. Launch Platform represents the next generation in web development, enabling non-programmers to quickly plan, build, and manage highly interactive, enterprise-class websites.

"We are thrilled that these accomplished individuals see the enormous value that Launch Platform offers the interactive community," said Donald E. Carter, CEO of Site9. "We look forward to their insight and vision as we dramatically change the way websites are created and managed."

"Having managed web development from both a client and agency perspective, I've acquired a keen appreciation of how the process can be improved," said Mowery. "Site9's software approach holds the promise of revolutionizing the mechanics of web design, making it faster, easier and more cost efficient, so more of my energy can be focused on what really counts -- creating exciting ideas that build online businesses."

Launch Platform enables designers and other non-programmers to quickly prototype, build, and manage highly interactive, dynamic, custom websites. The software transforms the standard painstaking, page-at-a-time web development process into a collaborative, integrated, design-to-deployment process. "Web development processes are still too inefficient, complicated and costly, noted Gray. "Web developers are in dire need of a more fluid and collaborative process."

With features such as live site mapping, WYSIWYG wireframing and rich modular functionality that can expand creative freedom, Launch Platform users can conceptualize, develop, and deploy cutting-edge interactive websites in ways never before possible. Through Command, the tool's browser-based site management environment, external or internal clients can easily add or edit content, update product lines, create new store categories, update or change navigation, optimize pages for search engines and more. "Site9's software can help improve both creative capabilities and profit margins, whether it's an interactive agency working on behalf of its clients or a large in-house developer with multiple stakeholders in a company's eCommerce capability," added Weiss. "Lowering operating costs while raising creative standards is the right combination for the industry."

About Bruce Mowery

Bruce Mowery has over 20 years of marketing experience in high technology. At Apple Computer he helped position and launch almost every major product from 1984-1990, including the Macintosh personal computer, while serving as Director of Marketing.

Subsequent to Apple, Mowery held senior sales and marketing positions with several technology companies including Visioneer, MusicNet, and more.com. Most recently, he served as Vice President, Marketing, for SupportSoft, a pioneering company in support automation solutions. Mowery was instrumental in introducing a new category of software solutions that assist broadband service providers and enterprises reduce operating costs and enhance customer service through automated resolution of technical problems.

Mowery also served as the "Entrepreneur in Residence" at Kleiner, Perkins, Caulfield, and Byers, one of Silicon Valley's premier venture capital firms.

He is a graduate of The Ohio State University, The American Graduate School of International Management, and holds a diploma from INSEAD, Europe's leading business management school.

About Steve Gray

Steve Gray is Technology Director at Avenue A/Razorfish, one of the largest interactive marketing services firms in the world. In his current position, he manages all technology projects in the Northwestern United States. Additionally, his responsibilities include new business development, career management of all technology personnel, and participation on the local management team, where he helps set strategic direction for the web development group.

A technologist with over 18 years of application development and IT consulting experience, Gray's design goals always include seeking the "proper fit" of technology to business needs, ease of code maintenance and minimal operational dependencies. His background includes deep experience in all phases of custom and commercial software development, specializing in design and development of multi-tiered web applications.

He is a graduate of Michigan State University, and holds BS and BA degrees in engineering and communications.

About Peter Weiss

Peter Weiss has over 25 years experience leading successful branding and integrated marketing programs for both Fortune 500 and start-up companies worldwide. While leading account management for agencies such as Grey, Euro RSCG and Ogilvy & Mather, Weiss helped launch companies and brands with Procter & Gamble, Danone, Mattel, Merck, Glaxo SmithKline, Dell, Oracle and Agilent in locations including New York, Tokyo, Dusseldorf, Mexico City, San Francisco, Los Angeles and Portland.

Weiss played a key role in establishing market leadership for over 20 global brands, including growing Pringles to over $2 billion as P&G's most integrated brand, and launching Dell in Japan to help achieve year 1 sales of $350 million. As head of sales and marketing at nascent technology company Verance, Weiss helped build a $5 million business selling broadcast verification technology to most major media agencies and key broadcasters such as Turner Broadcasting.

Weiss earned his MBA and BS from the University of California, Berkeley where he graduated Phi Beta Kappa.

About Site9, Inc.

Founded in 1998 by web designers and programmers, Site9, Inc, is the developer of the Launch Platform software tool: the modular, code-free way to architect, build and manage enterprise-class websites. For more information, visit the company's website at http://www.site9.com.

 

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