WebKnowHow Thursday, February 15, 2007; 05:29 AM
Room 214 announced the latest release of
its RSS technology platform, CastLock. This technology -- integrated
with Room 214’s social media and search marketing expertise -- provides
a comprehensive RSS marketing and promotions solution for companies
seeking high search visibility.
“Most marketers are aware of RSS
but don't understand how to integrate an RSS strategy into their
overall marketing program. What they do know is the value of appearing
on the first page of Google. High search visibility is only one benefit
of CastLock. When combined with our promotion, development and search
visibility services, CastLock’s technology allows us to provide our
clients with a full-scale integration of promotion, distribution and
tracking that revolutionizes online marketing,” explains Jason Cormier,
Managing Partner and Co-Founder of Room 214.
CastLock supports
an information-demand shift in the way businesses pursue expert
positioning, high search engine visibility, brand awareness, internal
communications and customer loyalty.
With major media outlets
such as USAToday.com and NYTimes.com reporting double-digit increases
in their RSS subscriptions every month, there is growing recognition of
the benefits RSS technology provides to consumers who are looking for
news and information on a real-time basis. Some of these benefits
include:
1. Greater control of online marketing and distribution
of corporate content (written, audio and video) to consumers who are
asking for it 2. Dramatic increase in search engine visibility when content is syndicated and regularly updated 3.
Spam-free alternative to effectively delivering newsletters,
promotions, press releases, articles, training, company updates and
more 4. Increased sales and customer retention
Room 214 is
a unique search engine marketing and social media agency, bridging the
gap between web-enabled technologies, corporate communications and
brand marketing for clients that include Alltel Wireless, Sciona,
Vive!, Rocky Mountain Herbals and Best Promotions. Founders James Clark
and Jason Cormier have a combined 35+ years experience in web
development, online marketing and public relations.
Room 214 services include: - Web Development - Search Engine Optimization - Custom Blog Development - Syndicating Press Rooms - Podcast Consulting, Production and Promotion - Social Media Campaign Strategy/Execution - Pay Per Click Marketing - Optimized Press Releases - Online Article Marketing - Email Marketing - RSS Marketing - Online Reputation Management - Web Analytics and Reporting
Room 214 on the web: http://www.Room214.com
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