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User-Generated Video for Any Website ... Simple, Fast, and Free.


Thursday, February 1, 2007; 04:03 AM

The already red-hot web video space got even hotter, as sites both big and small were able to add video with the Magnify.net platform announced today.

Web content entrepreneurs are now able to build subject-specific video channels quickly and easily.

Using Magnify.net, sites can search for videos based on unique interests and subject matter. Providing filtering and organization that works seamlessly with the major video hosts like YouTube, Google, and Revver, sites engages their visitors to discover, share, rate and rank videos. The result is peer-filtered content that is engaging and organized around a sites subject matter.

"DEMO is a showcase for disruptive technologies that are changing the present landscape. Magnify.net is challenging the video paradigm, shifting the center of broadcasting from three big networks to millions of user-generated video channels. These channels will be highly targeted and constantly enhanced by the collective contributions of their members. That's a profound change from passive viewing," says Chris Shipley, executive producer of the DEMO Conferences.

While video continues to grow across the web, Magnify.net is providing highly customizable platform that fosters the emergence of narrowly focused Vertical Video channels.

The Magnify.net network has been in beta since the fall of 2006 and has grown from 20 sites to more than 2000 user-generated video channels to date. Magnify.net is free to users and shares revenue, creating a environment that invites participation and engagement.

About Magnify.net

Magnify.net is founded by a team of experienced media, technology and Web development entrepreneurs with a strong track record of best-of-breed innovations. The Magnify.net team is led by Steve Rosenbaum -- one of the early innovators in User-Generated Video, and the creator of MTV Unfiltered.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit http://www.demo.com/.



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