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Yahoo! Launches New Personal Finance Website
WebKnowHow Yahoo! launched a new personal finance website, which brings together the Internet’s most useful tools and information to help consumers manage their personal finances. Yahoo! Personal Finance (http://finance.yahoo.com/personal-finance) offers consumers a suite of new financial centers, covering every major area of personal finance, ranging from “Banking & Budgeting” to “Retirement.” The site continues the company’s media strategy of bringing together the best tools and information around a particular topic from the industry’s leading providers, while also expanding advertising inventory in one of the largest advertising categories. “The goal of Yahoo! Finance has always been to help our users make informed financial decisions, and now we’re able to do that across every aspect of their financial lives,” said Peggy White, general manager, Yahoo! Finance. “Not all of our users manage an investment portfolio, but we all manage a checkbook. This presents a huge opportunity for Yahoo! Finance to expand beyond our core investing-focused offerings.” Yahoo! Finance has already established itself as the Internet’s number one destination for investing tools and information, and aims to expand its audience size and engagement with the addition of a new personal finance home. The new Yahoo! Personal Finance features include:
New Advertising Opportunities Yahoo! Personal Finance extends Yahoo!’s platform for advertisers who want to reach consumers as they are considering or researching important life decisions. Yahoo! Finance is already a leading destination for marketers across different advertising categories, and expanding into personal finance will help create new opportunities and increase the engagement of the site’s current audience. The site’s charter advertisers for the launch of Yahoo! Personal Finance include E*TRADE FINANCIAL, LendingTree.com, Intuit TurboTax, Progressive Direct, and Quicken Loans. About Yahoo! Finance Yahoo! Finance helps consumers manage their financial lives by providing a comprehensive set of financial services, tools, and information. For investors, Yahoo! Finance offers breaking U.S. and international market news; market data for stocks, bonds, funds, and options; streaming real-time quotes and charts; brokerage research reports, investment analysis and management tools; and community resources that include the most trafficked financial message boards on the Internet. Beyond investing, Yahoo! Finance offers consumers the information they need to make informed decisions across every aspect of their financial lives, covering the key areas. |
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