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Genius.com Announces SalesGenius Winter 2007, Adding Instant E-Mail Marketing Tools to Leading Interactive Sales Solution


Thursday, January 18, 2007; 06:04 AM

Genius.com, a leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, today announced the Winter 2007 release of its flagship product, SalesGenius, which delivers instant customer insight to individual sales professionals. With SalesGenius, sales reps can instantly qualify leads, understand prospect buying preferences, and provide personalized service via the company web site, all without programming or IT involvement. Adding most-requested capabilities, the SalesGenius Winter 2007 Release introduces e-mail templates and wizards, response-based real-time reporting, and an innovative user interface for increased productivity and usability.

Concurrently, Genius.com announced that it received $10 million in Series B financing led by MDV - Mohr Davidow Ventures, with additional participation from existing investors, Emergence Capital Partners and Walden International. Genius.com will use the funds to expand its ability to meet the rapidly growing customer demand for Genius solutions and accelerate its product development, marketing, and sales initiatives. (See separate release) (http://www.genius.com/news/2007-01-18-funding.html)

SalesGenius Winter 2007 incorporates user feedback and requests to the popular SalesGenius product and delivers unparalleled ease-of-use and functionality to frontline sales and marketing professionals:

  • Instant e-mail marketing tools: Provides editable templates that include content based on e-mail marketing best practices, so users can launch successful e-mail campaigns simply by entering recipient addresses. With the SalesGenius Winter 2007 Release, users can effortlessly create, personalize and track text, graphical, and newsletter-style e-mails. The real-time Genius Tracker™ instantly shows which recipients have opened the e-mail and which have clicked through to visit the company web site.
  • Dynamic, response-based reporting system: Provides automated priority lead lists, surfacing actionable prospect behavior data in real time on each user’s SalesGenius home page. Quick Reports provide an instant view to the results of the most recent e-mail, while aggregate views show responses across the desired time period (24 hours, 7 days, 30 days, or 3 months).
  • Wizard-driven “Test Drive”: Provides new users with a guided approach to creating and tracking e-mails to ensure instant success and a step-by-step introduction to SalesGenius templates, e-mail editing, and instant lead qualification reporting.

“The SalesGenius Winter 2007 incorporates feedback from our rapidly expanding base of users,” says David Thompson, CEO and co-founder of Genius.com. “This release delivers both sophisticated e-mail marketing tools for experienced users and dramatically increased ease-of-use for new and casual users, so all SalesGenius customers can identify their best prospects and close more deals more quickly.”

About Genius.com Incorporated™

Genius.com, creator of SalesGenius™, is the leading on-demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Web sites. SalesGenius instantly delivers individual Web visit and e-mail open data directly to frontline sales professionals so they can offer informed, personalized customer service and close more deals, more quickly.

Genius™ solutions allow sales and marketing professionals to instantly qualify prospects, determine the success of marketing initiatives, and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated is a privately held company, funded by Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit www.genius.com.



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