WebKnowHow Monday, January 8, 2007; 04:25 AM
The Web Marketing Association will once again select the best online
newsletter in 96 industries as part of the fifth annual Internet
Advertising Competition (IAC) Awards. Online newsletters are one of
nine online mediums competing in the 2007 IAC Awards, the first and
only industry-based advertising award competition dedicated exclusively
to all forms of online advertising. The Competition Web site is located
at www.iacaward.org and the deadline for entry is January 31, 2007.
“Online
newsletters are one of the most popular ways for companies to maintain
contact with customers and prospects,” said William Rice, president of
the Web Marketing Association, Inc. “An effective online newsletter
allows marketers to push compelling content to a specific audience and
creates an ongoing opportunity to engage users with the brand.”
Last
year’s Best of Show Online Newsletter was awarded to Scudder
Investments for Scudder Participant e-Newsletter. In 2005 it was i33
Communications, LLC for Buick Email Re-contact Program.
IAC Awards
The
Internet Advertising Competition Awards are open to all organizations
and individuals (advertising and interactive agencies, corporate
marketing departments, etc.) involved in the process of developing
Internet advertising. Entries may be submitted online at
http://www.iacaward.org. The deadline for entry is January 31, 2007 and
will be judged on creativity, innovation, impact, design, copywriting,
and use of the medium.
Awards will be presented within each of
the industry categories and advertising formats such as online ad
(including banner, pop-up or interstitial), rich media online ad, email
message, online newsletter campaign, microsite/landing page and
integrated ad campaign and ads the client did not choose. Best of show
award for each medium will be selected from among the industry winners.
Ads eligible for entry in the competition must have run during the
period from January 1, 2006 through January 31, 2007.
Judging
for the IAC Awards will take place in February, 2007, and winners will
be notified by e-mail one week prior to the general announcement of
winners in March, 2007. Judges will consist of a select group of
Internet advertising professionals with an in-depth understanding of
the current state-of-the-art in Web advertising. Past competition
judges have included top executives from leading corporations,
institutions and media organizations such as Ogilvy Interactive,
Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun
Microsystems, National Cable & Telecom Association, Refinery, Euro
RSCG, EPB Interactive, New York Post Interactive, The Cincinnati
Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem
Media, and Answerthink.
The 2007 Internet Advertising
Competition Awards are sponsored by BURST!Media, AdRants, ad:tech,
ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis &
Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine
and www.YourPhotoOnChocolate.com.
About the Web Marketing Association
The
Web Marketing Association (www.webmarketingassociation.org) is an
organization working to create a high standard of excellence for Web
site development and marketing on the Internet. Staffed by volunteers,
it is made up of Internet marketing, advertising, PR and design
professionals who share an interest in improving the quality of
advertising, marketing and promotion used to attract visitors to Web
sites. Since 1997, the Web Marketing Association’s annual WebAward
Competition (www.webaward.org) has been helping interactive
professionals promote themselves, their companies, and their best work
to the outside world. Now in its tenth year, the WebAward Competition
has become the premier industry-based site recognition program for
online advertisers, Web developers and marketers worldwide.
|