Abacast's Next Generation Radio Streaming Ad Injection System Released

WebKnowHow
Wednesday, December 20, 2006; 04:41 AM

Abacast, an industry leader in creating unique and effective streaming technologies, has released the next generation in its streaming ad injection technology, AIS 2.0, for injecting content (ads, music, PSA, station ID, etc.) into live streaming media to replace content (ads, syndicated programs, licensed sports programming, etc.) that can not be played online. This patent pending technology is the key to enabling terrestrial radio stations to stream their broadcasts online legally, more profitably, and alleviating AFTRA related concerns.

Abacast’s Injection System 2.0 (AIS 2.0) allows broadcasters to easily switch their stream from over-the-air (terrestrial) content to online only content as they choose. The switching can be done manually or completely automated by triggers that are sent from all standard radio playout systems. Most often this is required during over-the-air ad breaks in which the over-the-air ads can not be played online.

The AIS system allows the broadcaster to fill these breaks online with completely different ad inventory, thereby increasing the stations revenues. Or, by filling the breaks with other types of content like music, PSAs, station IDs, etc. if the online ad inventory has not yet been sold. The online ad sales packages can easily be customized to meet any ad buyers needs. Abacast also works with stations educating them about the increased features of online ad sales like synchronized banner ads, direct call-to-action discounts, combined audio/web campaigns and more.

AIS 2.0 is different from any technology in the market place. First, AIS has a patent pending buffering feature that allows the replaced content to not have to be of the same duration as the time gap being filled. This feature allows the broadcaster unprecedented flexibility and control over their streaming content while keeping their stream skip and break free.

Second, AIS 2.0 works with AdSynctm, synchronizing banner or tile advertisements with the injected ads or content, allowing for direct call to action campaigns.

Finally, Abacast’s AIS 2.0 has a new interface making it easier to schedule and monitor all of the online content that can be injected. The new management system also allows the injected content for numerous stations with encoders in many different locations to be completely or partially controlled by a central interface making sharing inventory between local and "network wide" ad campaigns easy. Injected ads can also be pulled from external locations making reselling of ad inventory straightforward.

Adding AIS 2.0 to Abacast’s current product offering, including its patented, distributed streaming technology, creates a powerful combination enabling broadcasters to capitalize on solid, profitable business models for their streaming initiatives.

About Abacast:
Abacast is a streaming media company founded in 2000 by former radio broadcasters, technologists and station owners who saw the future of radio coming online. Abacast Distributed Streaming Technology is the cornerstone of a complete service offering that includes live and on-demand streaming of all major formats, Podcasting, ad-injection, gateway ad serving, easy and efficient enterprise streaming, complete subscription systems, high-end audio processing/streaming PC cards, audio and video encoding software, custom media player/web design and 24/7 premium service, education and support.