Hitwise Publishes Search Term Data Feed on SEMPO.org

WebKnowHow
Tuesday, June 20, 2006; 03:02 AM

Hitwise, a competitive intelligence service, is publishing a feed of Search term data on the Search Engine Marketing Professional Organization (SEMPO) website. Featured on SEMPO.org are the top-10, US search terms of 20 online industries rotating on a weekly basis, such as Shopping - Apparel & Accessories, Entertainment - Television, and Travel - Destinations & Accommodations.

Hitwise Search Intelligence data illustrates the search behavior of 10 Million US Internet users across the top search engines, including Google, Yahoo! Search, MSN Search, Ask and more than 160 industries. Hitwise is in the unique position to provide a comprehensive analysis of both search engines and search term trends, as a result of the company's unique methodology and strength of sample.

"The SEMPO site is the first place many marketers look to find out more about the search marketing industry. Our Learning Center and webinars are quite popular, as are the research archives," said Dana Todd, President, SEMPO. "Having a fresh feed of Hitwise data is a perfect complement to our resources, and we are confident our visitors will find it to be very valuable information."

"Hitwise's partnership with SEMPO further reinforces our strong commitment to providing the industry with unique insights on search behavior," said Tessa Court, Chief Marketing Officer, Hitwise. "Hitwise is excited to be working with SEMPO and we believe that sharing our data through such an accessible and important venue as their Web site will assist online marketers in their search marketing efforts."